Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the ‌iPhone 15‌ Pro Max in an effort to encourage more people to purchase the larger and more expensive device.

iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow
Kuo last week said that Apple asked manufacturing partners to ramp up production of the ‌iPhone‌ 14 Pro models due to strong demand, and today, he noted that the ‌iPhone‌ 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.


With the demand for the ‌iPhone‌ 14 Pro models, Apple has asked its suppliers to shift from ‌iPhone‌ 14 production to ‌iPhone‌ 14 Pro production. Apple's ‌iPhone‌ 14 and ‌iPhone‌ 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.

The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch ‌iPhone 15‌ models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "‌iPhone 15‌ Pro Max," we'll get an "‌iPhone 15‌ Ultra."

Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger ‌iPhone 15‌ would get features not available in the smaller Pro model.

As of right now, rumors indicate that the ‌iPhone 15‌ could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the ‌iPhone 15‌ so far can be found in our iPhone 15 roundup.

Related Roundup: iPhone 15
Related Forum: iPhone

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive These Five Perks

Wednesday July 9, 2025 9:20 am PDT by
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost? Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple. Hide My Email generates unique, random email addresses whenever needed. Hom...

Top Rated Comments

Kramerjn Avatar
36 months ago
That would be frustrating. I, for one, like the higher end features of the Pro models, but I can't stand the giant phone.
Score: 140 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
36 months ago
This is a terrible idea. The Max is not for everyone. Keep the Pro’s equal please!
Score: 113 Votes (Like | Disagree)
giebe Avatar
36 months ago
how about just an iPhone 15 Mini, iPhone 15 und 15 Max. All coming with the pro features.
Score: 91 Votes (Like | Disagree)
darthbane2k Avatar
36 months ago
Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.
Score: 75 Votes (Like | Disagree)
iamgalt Avatar
36 months ago
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?
Score: 74 Votes (Like | Disagree)
spitcoff Avatar
36 months ago
Apple's ‌iPhone 14‌ and ‌iPhone 14‌ Plus are reportedly seeing demand ('https://twitter.com/mingchikuo/status/1575161169920532480') that is "obviously lackluster,"


Maybe because the 14 is basically the 13 with some new color options
Score: 63 Votes (Like | Disagree)