Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked manufacturing partners to ramp up production of the iPhone 14 Pro models due to strong demand, and today, he noted that the iPhone 14 Pro Max accounts for approximately 60 percent of the total order increase of the Pro models.
(2/3) I think this result will encourage Apple to create more differentiation between iPhone 15 Pro Max & 15 Pro to raise 15 Pro Max shipments and enhance the iPhone product mix.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 28, 2022
With the demand for the iPhone 14 Pro models, Apple has asked its suppliers to shift from iPhone 14 production to iPhone 14 Pro production. Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand that is "obviously lackluster," according to Kuo.
The suggestion that Apple might aim to further differentiate the 6.1 and 6.7-inch iPhone 15 models is somewhat in line with a recent rumor that we heard from Bloomberg's Mark Gurman, suggesting that instead of an "iPhone 15 Pro Max," we'll get an "iPhone 15 Ultra."
Gurman says that Apple could replace Pro Max branding with Ultra branding, and while he didn't mention additional features for the "Ultra" model, a name difference between the "Pro" and the "Ultra" could perhaps indicate that the larger iPhone 15 would get features not available in the smaller Pro model.
As of right now, rumors indicate that the iPhone 15 could see a design update with a swap to USB-C instead of Lightning and new periscope telephoto lens technology. Everything that we know about the iPhone 15 so far can be found in our iPhone 15 roundup.
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Then Apple are clueless. People dont want differentiation. They also dont want to feel like they have the dud model. There should be one iPhone , the best iPhone they can possibly make - one spec in two different sizes.
Great, that's all we need: more fragmentation. It used to be iPhone, then there was iPhone and iPhone Pro, then Pro and Pro Max. Lets add a third category just for the flagship version, plus the two standards, and a low cost version. Didn't Steve Jobs work to eliminate so much fragmentation when he came back to apple?
Apple's iPhone 14 and iPhone 14 Plus are reportedly seeing demand ('https://twitter.com/mingchikuo/status/1575161169920532480') that is "obviously lackluster,"
Maybe because the 14 is basically the 13 with some new color options
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
