Strong iPhone 14 Pro Sales Could See Apple Hold 60% Market Share for High-End Smartphones

Strong sales of iPhone 14 Pro models could see Apple stabilize its market share for high-end handsets at 60%, if the enthusiastic consumer response continues through the year.

iphone 14 pro sizes
According to DigiTimes, so far this year Apple's market share for high-end handsets with unit prices of over $500 has reached 55% in off season and 60% in peak season, but ‌iPhone‌ 14 Pro sales could see its peak season share become the norm if they maintain their current momentum.

Apple has reportedly asked its primary ‌iPhone‌ assembler Foxconn to shift some ‌iPhone‌ 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component makers in Apple's supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.

On Apple's website, the ‌iPhone‌ 14 Pro and ‌iPhone‌ 14 Pro Max in several configurations remain estimated to be shipped out in weeks. By contrast, ‌iPhone‌ 14 models have seen lukewarm sales, with the devices remaining available to order from Apple's website with no delay and readily available at stores.

The real indicator of demand for ‌iPhone‌ 14 Pro will be the sales performance in the first month following the initial wave of pre-ordered models, according to ‌DigiTimes‌. Last year's ‌iPhone‌ 13 Pro models were said to have registered "outstanding" long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for ‌iPhone‌ users thanks to their strong spec upgrades.

By contrast, the ‌iPhone‌ 14 features the same design and display as the ‌iPhone‌ 13, and is powered by the same chip as the ‌iPhone‌ 13 Pro, plus has newer camera features. Meanwhile the 6.7-inch ‌‌iPhone‌ 14‌ Plus is a larger version with a bigger battery, replacing the not-so-popular "mini" sizes from the ‌iPhone‌ 12 and 13 lineups.

Related Forum: iPhone

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
ios 26 1 slide to stop

Apple Fixes Alarms in iOS 26.1

Monday October 6, 2025 11:56 am PDT by
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before. Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe. Transitioning from a tap to a slide gesture to...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
iCloud iPhone 17 Pro

Apple Highlights Five Perks for iPhone Users Who Pay for iCloud Storage

Monday October 6, 2025 6:29 am PDT by
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users. As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
ipad mini 7 feature blue

iPad Mini 8 on the Way: Expected Features and Release Timeline

Monday October 6, 2025 5:05 am PDT by
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago? Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...

Top Rated Comments

ct2k7 Avatar
40 months ago

It’s not Apples fault Europe has hyperinflation. The price hasn’t increased at all in the US and all the countries that are based on this glorious god gifted currency.
Seriously?
Score: 16 Votes (Like | Disagree)
MajorFubar Avatar
40 months ago
Not in the UK and Europe they won't. Not at the prices we have to pay for them.
And please Americans don't feed me bullcrap about Europe's hyperinflation. When the pound and Euro were super strong against the dollar Apple still just swapped the currency sign and creamed in the difference. It's 100% pure greed.
Score: 15 Votes (Like | Disagree)
1288261 Avatar
40 months ago

€1,339 for a 128 GB iPhone 14 Pro. Safe to say they’ll be few and far between where I live. Back in the real world I’m unsure who will be buying these things. Because Apple has gotten so greedy I kind of hope iPhone sales crash and burn. I also wouldn’t believe any sales predictions at this point. Makes me wonder who is behind Digitimes, tbh. Any analysts worth their salt wouldn’t be trying to predict sales this early, IMO. Wonder what their game is. The non-Pro iPhone 14 is €1,029 and the 13 mini remains the same €829 price for a second year running. All of these phones carry high-end prices.
It’s not Apples fault Europe has hyperinflation. The price hasn’t increased at all in the US and all the countries that are based on this glorious god gifted currency.
Score: 12 Votes (Like | Disagree)
tann Avatar
40 months ago
Maybe in the USA but everywhere else the huge increases may be met with softened demand.
Score: 11 Votes (Like | Disagree)
alpi123 Avatar
40 months ago

Well live in Japan and pay what we are! We are the most expensive: Iphones, watches, etc. 300.00 to 500.00 us more!
Say again?
Score: 10 Votes (Like | Disagree)
contacos Avatar
40 months ago

Lazy are the MR readers not creating anything, but always criticizing everyone else
I am not a phone maker lol and I create websites with millions of monthly views everyday but let me assure, I was not involved with The Verge redesign!
Score: 10 Votes (Like | Disagree)