Apple Music Introduced as New Partner for Super Bowl Halftime Show
The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see Apple Music replacing Pepsi as the primary sponsor for the show, with Apple Music offering "exclusive details and sneak peeks" leading up to the shows.
"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." [...]
"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."
The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.
Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.
Popular Stories
Wednesday September 24, 2025 3:58 pm PDT by
Juli CloverWith the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Wednesday September 24, 2025 10:22 am PDT by
Juli CloverThe marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
