Apple Music Introduced as New Partner for Super Bowl Halftime Show

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see ‌Apple Music‌ replacing Pepsi as the primary sponsor for the show, with ‌Apple Music‌ offering "exclusive details and sneak peeks" leading up to the shows.

apple music products

"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.  "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology." [...]

"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."

The NFL notes that over 120 million viewers watched the Super Bowl LVI Halftime Show in February, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar.


Super Bowl LVII will be played on February 12, 2023, in Glendale, Arizona.

Top Rated Comments

BradWI Avatar
11 weeks ago

Super Bowl viewership has been declining every year for a decade now. Doesn't seem quite as impressive as it once was.
Yeah, over 100 million viewers isn't impressive... :rolleyes:
Score: 16 Votes (Like | Disagree)
Caliber26 Avatar
11 weeks ago
As someone who loathes the Pepsi corporation, but is a lover of all things Apple, this sits well with my French vanilla fantasy.
Score: 14 Votes (Like | Disagree)
STOCK411 Avatar
11 weeks ago
I feel like this is confirmation that apple is going to be getting sunday ticket as well. Since i dont think apple would pony up the money for the Half time show without getting Sunday ticket
Score: 12 Votes (Like | Disagree)
NightFox Avatar
11 weeks ago
Why are sponsors and the events they're sponsoring always proud?
Score: 6 Votes (Like | Disagree)
Col4bin Avatar
11 weeks ago
Great. Now please add the ability to cross-fade to the iOS version of Apple Music.
Score: 5 Votes (Like | Disagree)
FelixDerKater Avatar
11 weeks ago
Somehow Craig running on screen gets worked into this?
Score: 5 Votes (Like | Disagree)

Related Stories

introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Apple Music Xbox App

Apple Music Now Available on Xbox

Wednesday October 12, 2022 5:24 am PDT by
Apple Music is now available on the Microsoft Store for the Xbox Series X, Xbox Series S, and Xbox One, providing subscribers with access to the streaming music service, complete with large album art, full-screen time-synced lyrics, and more. As noted by users on Reddit, music can be played in the background while gaming. The app is similar to the one available on tvOS for the Apple TV, with ...
apple music

Apple Music App Spotted in Tesla Model S Museum Exhibit

Monday November 21, 2022 12:24 am PST by
Apple Music could be coming to Tesla vehicles through a future software update, giving Tesla customers the ability to use Apple Music using the vehicles' built-in system. At a recent exhibit for Tesla at the Petersen Automotive Museum in Los Angeles, someone on Twitter spotted a Model S vehicle running an unreleased software version that had Apple Music installed. According to the images...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
Apple Music 100 million songs hero

Apple Celebrates Reaching 100 Million Songs on Apple Music

Monday October 3, 2022 7:11 am PDT by
Apple today celebrated reaching the milestone of 100 million songs on Apple Music and commented upon two areas where it is working to improve the service. Reflecting on the growth of music on Apple's platforms in a press release, Apple Music's global head of editorial Rachel Newman today said:One hundred million songs. Twenty-one years on from the invention of iTunes and the debut of the ...
apple music web lyrics

Apple Testing Song Lyrics for Apple Music Web Player

Thursday November 10, 2022 10:41 am PST by
Apple today updated its beta.music.apple.com site for Apple Music, introducing support for viewing song lyrics on the web. When listening to Apple Music content via a web browser on the beta site, there's now an option to see the lyrics by clicking on the speech bubble at the top right of the display. The design of the lyric interface mimics the design of song lyrics available through the...
apple music with waze

Apple Music Now Available via Waze

Tuesday May 24, 2022 8:34 am PDT by
Apple Music is now available directly within Google-owned Waze, offering Waze users easier and safer access to enjoy the Apple Music catalog as they commute from within the Waze app on iOS. Google announced the new integration in a blog post, saying "with a direct connection between the apps, you can now access Apple Music content directly from the Waze Audio Player." Users should make sure...

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
Apple advanced security Advanced Data Protection screen Feature

FBI Calls End-to-End Encryption 'Deeply Concerning' as Privacy Groups Hail Apple's Advanced Data Protection as a Victory for Users

Thursday December 8, 2022 2:45 am PST by
Apple yesterday announced that end-to-end encryption is coming to even more sensitive types of iCloud data, including device backups, messages, photos, and more, meeting the longstanding demand of both users and privacy groups who have rallied for the company to take the significant step forward in user privacy. iCloud end-to-end encryption, or what Apple calls "Advanced Data Protection,"...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
maxresdefault

Hands-On With Apple Music Sing in iOS 16.2

Wednesday December 7, 2022 12:24 pm PST by
With the iOS 16.2 release candidate that came out today, Apple added the new Apple Music Sing feature that was announced earlier this week. We thought we'd check out the new karaoke feature to see how it works. Subscribe to the MacRumors YouTube channel for more videos. Apple Music Sing is available on modern iPhones and iPads, as well as the newest Apple TV 4K. It's built in to the Apple...
Apple car wheel icon feature yellow

Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Tuesday December 6, 2022 2:31 pm PST by
Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo's Lifestyle Vehicle, where passengers could face one another in a limousine-style car with no steering wheel or...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Expected to Launch Next Week With These 12 New Features

Thursday December 8, 2022 7:05 am PST by
iOS 16.2 is expected to be released next week following nearly two months of beta testing. With last-minute additions like Apple Music Sing and Advanced Data Protection, the software update now has over a dozen new features for the iPhone. Below, we've recapped many of the new features coming with iOS 16.2, including Apple's new whiteboard app Freeform, two new Lock Screen widgets, the...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...
Twitter Feature

Twitter to Charge $11 Per Month for Twitter Blue on iPhone, $7 on Website

Wednesday December 7, 2022 6:47 pm PST by
Twitter plans to charge $11 per month for a Twitter Blue subscription on the iPhone in order to account for the 30 percent cut that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue will be priced at $7 per month. Prior to when Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing will change before it relaunches. According ...
Apple advanced security Advanced Data Protection screen Feature

Apple Announces End-to-End Encryption Option for iCloud Photos, Notes, Backups, and More

Wednesday December 7, 2022 10:00 am PST by
Apple today announced it is expanding end-to-end encryption to many additional iCloud data categories on an opt-in basis for enhanced security. iCloud already protects 14 data categories using end-to-end encryption by default, including the Messages app when backups are disabled, passwords stored in iCloud Keychain, Health data, Apple Maps search history, Apple Card transactions, and more,...