Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature.


"iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't," says Apple, in the video's description. "Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

With a new dual-core accelerometer, barometer, and other sensors, Apple says iPhone 14 Pro models can detect a severe car crash and automatically dial emergency services if a user is unresponsive after a 10-second countdown. Apple says the feature relies on "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data" for increased accuracy.

The crash detection feature is also available on the new Apple Watch Ultra, Apple Watch Series 8, and second-generation Apple Watch SE models.

Exclusive to iPhone 14 Pro models, the Dynamic Island replaces the traditional notch found on iPhone 13 models. Aided by software, the pill-shaped cutout morphs into different shapes and sizes for things such as incoming phone calls, alerts, notifications, Face ID authentication, timers, turn-by-turn navigation, Live Activities, and more.

With an always-on display, the time, widgets, and Live Activities are always available at a glance on iPhone 14 Pro models. The display also has up to 2,000 nits peak brightness outdoors, which is up to twice as bright as the iPhone 13 Pro display.

iPhone 14 Pro models became available to pre-order earlier today and launch on September 16.

Related Roundup: iPhone 14 Pro
Related Forum: iPhone

Top Rated Comments

MrENGLISH Avatar
4 weeks ago

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.
Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Score: 17 Votes (Like | Disagree)
Ntombi Avatar
4 weeks ago

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Fall detection is absolutely the reason I was finally sold on the Apple Watch. I have MS and live alone. Falling and not being able to reach help is a serious worry.
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
4 weeks ago

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.
Stop it! A thoughtful/positive post that addresses a serious situation and concern will earn you no perceived forum cred.

Much better to take a superior everyone else is stupid attitude believing this is a dumb feature and is just another money-grubbing grab by evil Apple playing on people's fears, while letting people know how smart you are.
Score: 7 Votes (Like | Disagree)
MrENGLISH Avatar
4 weeks ago

Great if it convinces you. Apple is laughing all the way to the bank by playing on people's fears.
I didn't order my iPhone 14 for this feature nor do I fear being in an accident, but I appreciate them offering it and hope that I never need to use it. If this brings someone peace of mind, awesome. I seriously doubt people are upgrading their family members devices just for this feature.
Score: 6 Votes (Like | Disagree)
SamRyouji Avatar
4 weeks ago
First the Fall Detection and now this: Crash Detection. These two features are the most important features that could save lots of lives. The Fall Detection feature alone has been doing great job on saving lots of lives.
This one additional Crash Detection feature hopefully no one will ever need it, but it's there and therefore it makes us feel assured and safer in our road trips.
Score: 6 Votes (Like | Disagree)
Villarrealadrian Avatar
4 weeks ago
when my iPhone arrives i’m testing this feature right away!
Score: 5 Votes (Like | Disagree)

Related Stories

iphone 14 pro

iPhone 14 Pro Models Thicker Than iPhone 13 Pro Series Due to More Advanced Cameras

Wednesday September 7, 2022 12:33 pm PDT by
Apple's new iPhone 14 Pro models are marginally thicker than the previous-generation iPhone 13 Pro models due to camera advancements. The iPhone 14 Pro and iPhone 14 Pro Max have a thickness of 7.85mm, whereas the iPhone 13 Pro and iPhone 13 Pro Max measure in at 7.65mm. The increased thickness is largely the result of rear camera improvements on the iPhone 14 Pro models, which feature an...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iphone 14 pro hands on 7

Hands-On With the New iPhone 14 Pro

Friday September 16, 2022 6:51 am PDT by
Happy iPhone launch day! The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are officially in the hands of customers and are available in Apple retail stores worldwide. We managed to pick up an iPhone 14 Pro and thought we'd show it off for MacRumors readers awaiting their deliveries or still trying to decide on a purchase. Subscribe to the MacRumors YouTube channel for more videos. First...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Models Likely to See $100 Price Increase, Says Analyst

Wednesday August 17, 2022 6:43 am PDT by
iPhone 14 Pro models will "likely" see a $100 price increase compared to iPhone 13 Pro models, according to Wedbush Securities analyst Dan Ives. iPhone 14 Pro render by Ian Zelbo based on rumored design "While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iphone 14 pro max deep purple

Kuo: Apple Increasing iPhone 14 Pro Production Due to Strong Demand

Monday September 19, 2022 8:30 am PDT by
Apple has advised manufacturing partner Foxconn to increase production of iPhone 14 Pro models due to strong demand for the devices, according to analyst Ming-Chi Kuo. "Due to strong demand for the iPhone 14 Pro models, my latest survey indicates that Apple has asked Hon Hai to switch the production lines of the iPhone 14 to the iPhone 14 Pro models," said Kuo in a tweet today. Foxconn is...
iPhone 12 Pro vs iPhone 14 Pro Feature

iPhone 12 Pro vs. 14 Pro: New Features to Expect If You've Waited to Upgrade

Tuesday July 12, 2022 8:25 am PDT by
Given that many customers upgrade their iPhones every two to three years nowadays, there are still plenty of iPhone 12 Pro owners who might be interested in upgrading to the iPhone 14 Pro later this year. While year-over-year iPhone updates are often incremental, the new features begin to stack up after two generations. As a refresher, we've put together a list of new features and changes to ...
iphone 13 pro max display bleen

Don't Buy an iPhone 13 Pro Right Now: 'iPhone 14 Pro' Models Imminent

Wednesday August 24, 2022 3:45 am PDT by
The iPhone 13 Pro and iPhone 13 Pro Max are expected to be replaced by the iPhone 14 Pro and iPhone 14 Pro Max at an Apple event as soon as next month, meaning most customers should hold off on purchasing a new iPhone until then. The iPhone 14 Pro models are expected to headline with features such as thinner bezels and a "pill and hole-punch" TrueDepth camera array design in place of the...

Popular Stories

ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
top stories 1oct2022

Top Stories: Stage Manager Expands to Older iPad Pro Models, No October Apple Event?

Saturday October 1, 2022 6:00 am PDT by
While we had been expecting a follow-up October Apple event focused on Mac and iPad announcements, it sounds like we might not be getting another event after all. Instead, the pending updates in those product segments could be considered minor enough that they may be announced via press releases. It wasn't all bad news, however, with Apple announcing that it will be expanding an on-device...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...