Apple Highlights iPhone 14 Pro's Car Crash Detection Feature and More in New Ad

Apple today shared its first ad for the iPhone 14 Pro, highlighting new features like car crash detection, the upgraded rear camera system with a 48-megapixel main lens, and an always-on display with the new Dynamic Island feature.


"iPhone 14 Pro comes with Crash Detection, a vital new safety feature that can detect a severe car crash and automatically call for help, even when you can't," says Apple, in the video's description. "Add this to the new 48MP Pro camera and a totally reimagined display, and iPhone 14 Pro redefines what a smartphone can do. Again."

With a new dual-core accelerometer, barometer, and other sensors, Apple says iPhone 14 Pro models can detect a severe car crash and automatically dial emergency services if a user is unresponsive after a 10-second countdown. Apple says the feature relies on "advanced Apple-designed motion algorithms trained with over a million hours of real-world driving and crash record data" for increased accuracy.

The crash detection feature is also available on the new Apple Watch Ultra, Apple Watch Series 8, and second-generation Apple Watch SE models.

Exclusive to iPhone 14 Pro models, the Dynamic Island replaces the traditional notch found on iPhone 13 models. Aided by software, the pill-shaped cutout morphs into different shapes and sizes for things such as incoming phone calls, alerts, notifications, Face ID authentication, timers, turn-by-turn navigation, Live Activities, and more.

With an always-on display, the time, widgets, and Live Activities are always available at a glance on iPhone 14 Pro models. The display also has up to 2,000 nits peak brightness outdoors, which is up to twice as bright as the iPhone 13 Pro display.

iPhone 14 Pro models became available to pre-order earlier today and launch on September 16.

Related Forum: iPhone

Top Rated Comments

MrENGLISH Avatar
16 months ago

The Crash Detection is just a sad attempt at diverting attention away from the lack of new innovation and trying to tug at heartstrings by playing the protect your loved ones and yourself card.
Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Score: 17 Votes (Like | Disagree)
Ntombi Avatar
16 months ago

Same could be said about Fall Detection but it is the #1 selling point for my extended family members. As someone who has lost loved ones to accidents, I appreciate them offering these features. Never know when something like that could happen and you may not be able to reach your device to call for help.
Fall detection is absolutely the reason I was finally sold on the Apple Watch. I have MS and live alone. Falling and not being able to reach help is a serious worry.
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
16 months ago

Outstanding feature with legitimate hardware improvements to the phone to support it. If you’re in the incredibly small percent that this helps, and saves the life of yourself or someone you care about- you may not be so critical. Apple has continually been on the forefront of their devices helping to protect life, whether through medical monitoring, or falls and accidents.
Stop it! A thoughtful/positive post that addresses a serious situation and concern will earn you no perceived forum cred.

Much better to take a superior everyone else is stupid attitude believing this is a dumb feature and is just another money-grubbing grab by evil Apple playing on people's fears, while letting people know how smart you are.
Score: 7 Votes (Like | Disagree)
MrENGLISH Avatar
16 months ago

Great if it convinces you. Apple is laughing all the way to the bank by playing on people's fears.
I didn't order my iPhone 14 for this feature nor do I fear being in an accident, but I appreciate them offering it and hope that I never need to use it. If this brings someone peace of mind, awesome. I seriously doubt people are upgrading their family members devices just for this feature.
Score: 6 Votes (Like | Disagree)
SamRyouji Avatar
16 months ago
First the Fall Detection and now this: Crash Detection. These two features are the most important features that could save lots of lives. The Fall Detection feature alone has been doing great job on saving lots of lives.
This one additional Crash Detection feature hopefully no one will ever need it, but it's there and therefore it makes us feel assured and safer in our road trips.
Score: 6 Votes (Like | Disagree)
Villarrealadrian Avatar
16 months ago
when my iPhone arrives i’m testing this feature right away!
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
m2 macbook air green

Get Apple's M2 MacBook Air and M3 MacBook Pro for Record Low Prices

Friday December 1, 2023 6:59 am PST by
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...