Tim Cook, Jony Ive, and Laurene Powell Jobs Reflect on Steve Jobs at Code Conference 2022

Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Laurene Powell Jobs are participating in a panel at Kara Swisher's final Code Conference appearance this evening to discuss Steve Jobs and his influence on technology, culture, and beyond.

code con cook ive powell jobs
Responding to a question from Swisher about what they believe Jobs would think about the current state of the world, Powell Jobs opined that he would not have been happy about the polarization that increasingly dominates discourse.

I would say not only the polarization, not only the fact that people are really coming to blows within families and communities and our country, but also just that he loved our country so much.

He loved California so much, but he loved our country. He loved the idea of America. He loved what it allowed the individual and the communities to become. He loved the unfetteredness of it. He loved the personal freedoms and liberties, but also the connectedness and responsibility for each other.

It was very important to him to be able to give something back to the human experience, and I think he would not be quiet about it.

On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:

Steve really ingrained in the company in the early days the importance of privacy, and it has only grown with every year that has passed since then. I think it was at D8 that he spoke about privacy here, in 2010 I think it was, and he put it in such eloquent and simple terms.

It means asking people's permission, asking them repeatedly, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy takes a backseat, and you have this sort of surveillance kind of mode everywhere, that this is a world where people begin to do less and think less. They begin to alter their behavior because they know they're being watched. And this is not a world that any of us want to live in.

I think he saw that, and saw that well, and I have every reason to believe that he would have put up a good arguments in good fights along the way.

Ive spoke a bit about care in design and how he and Steve believed in taking great care with even the smallest details because it was the right thing to do.

I think it's easier to understand carelessness which is I see it being a disregard for people, you know. Carelessness to me is just seeing people as a potential revenue stream, not the reason to work immoderately hard to really express your love and appreciation for the rest of the species.

So for us in our practice of design, I think care is very often felt, and not necessarily seen. And I think, and I know it's something that I think the three of us feel strongly about that sort of care, that is, I mean Steve talks about the carpenter, the cabinet maker that would finish the back of the drawer, and it's that you're bothered beyond whether something is actually publicly seen.

You do it not because there's an economic interest. You do it because it's the right moral decision and I think it's, I think, particularly as a designer. I think it's very often in the very small quiet things like worrying about how you package a cable.

Yeah, I worry about that ever such a lot. And Steve wrote about that a lot as well. And I think it's that sort of that preoccupation when you're set there on a Sunday afternoon worrying about the power cable that's packaged as a zigzag thing and you're going to take that little wire tie off when you're set there on a Sunday afternoon worrying about this isn't really very good.

The only reason, I think you're very aware that the reason you are there is because I think, our species deserves better.

Additional discussion topics included Steve's outlook on the genesis of creation, his structure for Apple that persists to this day, his belief that Apple should own its primary technologies, and more.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...

Top Rated Comments

btrach144 Avatar
43 months ago

It must be exhausting talking about "What Jobs would think" all the time
Steve was a big motivator for me to get into tech. I looked up to him to a degree.

Steve Jobs died nearly 11 years ago. The world has changed so much. Tech has changed so much. I’m not really sure asking what he would think about current design/politics/leadership would be really appropriate.

So much has changed. This interview seems like a bit much.

But I lost my dad last year. Nobody seems to want to hear me talk about him because his death makes them uncomfortable. So I at least hope this brings 3 of his friends some comfort to talk with each other about their special friend.
Score: 13 Votes (Like | Disagree)
symphony Avatar
43 months ago
I've never seen Jony Ive in an interview or on stage before, always in a white vacuum.
Score: 12 Votes (Like | Disagree)
antnythr Avatar
43 months ago
It must be exhausting talking about "What Jobs would think" all the time
Score: 10 Votes (Like | Disagree)
abowlby Avatar
43 months ago
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul while a potentially polarizing read was definitely an interesting look at two of the four souls on that stage.
Score: 7 Votes (Like | Disagree)
macduke Avatar
43 months ago
Out of the three answers, Ive was all over the place. His preoccupation with stupid things like cable packaging, while his non-functional keyboards and extreme minimalism over functionality were rampant at Apple, is why he’s gone and we’re all better off for it. The good portions of his design acumen remain in his former employees and the rational now have a seat at the table as a counterbalance. I appreciate him in many ways I’m now glad that he left.
Score: 6 Votes (Like | Disagree)
steve09090 Avatar
43 months ago
If anyone has ever opened a MacBook Air or Pro and especially the Mac Pro, they realise how much of the "Back of the Drawer" effort has been put in. Apple redefined design into good design. All of the other manufacturers had to follow suit just to get their devices as thin. Before that, everyone else was just lazy (poor design).
Score: 6 Votes (Like | Disagree)