Apple has taken down its online storefront hours ahead of its "Far out" event in preparation for the announcement of the new iPhone 14, new Apple Watches, AirPods Pro, and more.
The event, being held at the Steve Jobs Theater at Apple Park, will include a wide range of new announcements and updates. Apple is expected to announce the iPhone 14, the iPhone 14 Plus, the iPhone 14 Pro, and the iPhone 14 Pro Max as the new iPhone series.
The two higher-end models of the lineup, the iPhone 14 Pro and iPhone 14 Pro Max, are expected to feature the biggest changes, including a new pill-shaped notch replacement, an always-on display, longer battery life, and more advanced cameras. According to rumors, the iPhone 14 and iPhone 14 Plus will have relatively few new features and changes.
For the Apple Watch, Apple is planning an updated Apple Watch Series 8 that is rumored to feature an all-new body temperature sensor but retains the same design as the Apple Watch Series 7.
MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our guide.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Friday September 5, 2025 9:33 am PDT by Joe Rossignol
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
Wednesday September 3, 2025 1:19 pm PDT by Joe Rossignol
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Here it goes. Can’t wait till the Apple stores comes back up online with new Apple products. Woo hoo!
Even though i watch the keynote and know all the details i still love going on the site and seeing how they have updated it and go through all the specs and features all over again!
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
