Samsung Throws Shade at Apple Ahead of iPhone 14 Launch: 'This Innovation Is Not Coming Soon to an iPhone Near You'

In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.


The ad, titled "Buckle Up," is aimed toward current ‌iPhone‌ users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to ‌iPhone‌ customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an ‌iPhone‌ near you," the 30-second ad concludes.

The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and ‌iPhone 14‌ Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the ‌iPhone 14‌ Pro is rumored to feature an always-on display and a new pill-shape notch replacement.

Related Roundup: iPhone 14
Tag: Samsung
Related Forum: iPhone

Top Rated Comments

The Clark Avatar
20 months ago
An explosion in your pocket coming soon to a Samsung near you.
Score: 66 Votes (Like | Disagree)
nwcs Avatar
20 months ago
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
Score: 62 Votes (Like | Disagree)
alpi123 Avatar
20 months ago

I thought Samsung had stopped the cheap shot marketing. I guess not.
They're spending more money on making ads about Apple than in making their product experience better
Score: 51 Votes (Like | Disagree)
sdf Avatar
20 months ago
Samsung really doesn't need to despair. But for a company that doesn't need to despair, they really smell of despair.
Score: 47 Votes (Like | Disagree)
sfwalter Avatar
20 months ago
I thought Samsung had stopped the cheap shot marketing. I guess not.
Score: 46 Votes (Like | Disagree)
Unregistered 4U Avatar
20 months ago
Has Samsung ever ran an ad against an Android phone?
Score: 44 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...