In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.
The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.
The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
Friday September 9, 2022 2:54 pm PDT by Juli Clover
Samsung today continued on with its ad campaign denigrating Apple devices, this time sharing a series of tweets highlighting Apple's lack of a foldable iPhone and pitting the iPhone 14 Pro's 48-megapixel camera against the Galaxy S22's 108-megapixel camera.
"What the Flip, Apple?" reads the first tweet, which points out the launch date of Samsung's first foldable device. The second tweet has ...
Friday September 30, 2022 9:19 am PDT by Juli Clover
Apple today shared a new ad designed to highlight iPhone 14 Pro camera features that include the 48-megapixel Main camera, Action mode when capturing video, Cinematic mode for movie-like shots, and zoom options.
In the spot, a filmmaker uses the iPhone 14 Pro to shoot a series of action sequences, including a chicken running, a restaurant fight scene, a dance number, stop motion animation, a ...
Thursday September 8, 2022 6:22 am PDT by Sami Fathi
Following the announcement of the iPhone 14 and iPhone 14 Pro, Samsung has released a new ad that seems to be aimed at convincing iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.
The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an iPhone user, highlighting features such as how it ...
The iPhone 14 and iPhone 14 Pro models are rumored to feature several important camera upgrades. Unlike color option rumors, reports about upcoming iPhone camera technology tend to be fairly accurate, with camera component supply chains often revealing specific information well ahead of the device's release date.
iPhone 14 concept render by Ian Zelbo based on purported leaked information In...
Thursday September 1, 2022 7:30 am PDT by Sami Fathi
We're six days away from the launch of the iPhone 14 and iPhone 14 Pro, and as is almost typical, there has been a flurry of new rumors and reports in the last few days about the upcoming iPhones. To make things easier for MacRumors readers, we've compiled the latest rumors about the upcoming iPhones below so you can get all caught up.
Two Cutouts Turn Into One
Apple is expected to replace...
Friday September 16, 2022 6:51 am PDT by Juli Clover
Happy iPhone launch day! The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are officially in the hands of customers and are available in Apple retail stores worldwide. We managed to pick up an iPhone 14 Pro and thought we'd show it off for MacRumors readers awaiting their deliveries or still trying to decide on a purchase.
Subscribe to the MacRumors YouTube channel for more videos. First...
Tuesday September 27, 2022 2:44 am PDT by Tim Hardwick
One iPhone 14 rumor that never panned out was some sort of astrophotography feature, but that hasn't stopped users from showcasing just what the camera on iPhone 14 Pro models can do when pointed at the night sky.
These fantastic shots shared by MacRumors forum member ToddH were taken using an iPhone 14 Pro Max in Night Mode with the maximum available exposure time of 30 seconds in the...
Thursday November 3, 2022 8:41 am PDT by Juli Clover
Google in October launched the Pixel 7 Pro, its newest high-end flagship smartphone. The Pixel 7 Pro came out just weeks after Apple's new iPhone 14 Pro Max, so we thought we'd compare the cameras of the two smartphones, pitting the high-end iPhone against the high-end Pixel 7.
Subscribe to the MacRumors YouTube channel for more videos. On paper, the iPhone 14 Pro Max and the Pixel 7 Pro have ...
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices.
Note: ...
Monday November 28, 2022 11:00 am PST by Juli Clover
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei.
Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Monday November 28, 2022 6:11 am PST by Joe Rossignol
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet.
Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team.
The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said:
This year's App Store Award winners reimagined...
Monday November 28, 2022 10:16 am PST by Juli Clover
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16.
The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
Monday November 28, 2022 10:42 am PST by Juli Clover
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech."
Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla.
Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet.
Note:...
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