Dutch Regulator Now Happy With Apple's Rules Surrounding Dating Apps

Following a months-long saga, the competition regulator in the Netherlands has finally accepted concessions by Apple to allow dating apps in the App Store to use alternative payment methods (via Reuters).

iOS App Store General Feature Sqaure Complement
On Friday, the Authority for Consumers and Markets (ACM) released an update stating that "Apple now complies with the rules" regarding dating apps' ability to let their customers pay in different ways other than Apple's own payment method. The statement continued:

"That is why ACM no longer needs to impose a new order subject to periodic penalty payments. Over the past few months, ACM had collected information from dating-app providers and independent experts before its assessment that Apple complied with the order."

In December 2021, the ACM announced that Apple must let dating apps accept alternative payment methods on the ‌App Store‌ in the Netherlands. Apple complied with the demand, but it initially required Dutch dating apps to submit a separate app binary to accept alternative payments.

The ACM had remained unsatisfied with the changes, and the regulator fined Apple a total of €50 million between January and March for failing to comply with the order.

Apple dropped its requirement that dating apps compile a separate binary, which the regulator had deemed "unreasonable" and an "unnecessary barrier" for developers of dating apps. Apple also announced further changes to its policies on Friday, but said it does not believe these updates are "in the best interest" of user privacy or data security, and it is continuing to appeal the original ACM order.

"Until recently, customers of dating apps had only been able to pay using the payment method that Apple imposed," the ACM wrote in its latest update. "In ACM's opinion, Apple abused its dominant position with those practices. From now on, dating-app providers are able to let their customers pay in different ways."

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...

Top Rated Comments

seanmills1020 Avatar
45 months ago
What is the most popular Dutch dating app?

TWO LIPS.
Score: 13 Votes (Like | Disagree)
Justin Cymbal Avatar
45 months ago
I’m happy that they’re happy

Everyone is happy

???
Score: 10 Votes (Like | Disagree)
genovelle Avatar
45 months ago
Well they are still going to have to pay the other 27% via invoice and now will be on the hook for fraud compliance and chargeback management. The Netherlands needs to regulate those companies and their deceptive behaviors. That industry has always been shady. They want to control cancellations like on websites. Good luck figuring out how to successfully cancel now. Some shady sites will keep charging you after you officially cancel forcing a second call.
Score: 9 Votes (Like | Disagree)
genovelle Avatar
45 months ago

What exactly was the concession again? The developers still need to pay Apple their cut even on transactions made via third party payment options, right?
These companies just want to bring their true revenue driver to iOS. Cancellation dodging. Apple makes it too easy to cancel. They will quadruple their profits
Score: 8 Votes (Like | Disagree)
senttoschool Avatar
45 months ago

why only dating apps? why are they special?
Dating apps have a monopoly on tech lobbyists in the Netherlands.
Score: 6 Votes (Like | Disagree)
kc9hzn Avatar
45 months ago

These companies just want to bring their true revenue driver to iOS. Cancellation dodging. Apple makes it too easy to cancel. They will quadruple their profits
This is probably unfortunately true considering that Match Group has been one of the groups stateside fighting for alternative payment systems. They’re definitely masters of the dodgy subscription scheme, with multi month mandatory payment schemes (for Match itself, you simply can’t get a subscription month by month, they’re either three, six, or twelve months, but you pay each month), difficult cancellations (considering that “match.com subscription cancellation” and “match.com subscription refund” are two of the top Google autocomplete suggestions for “match.com subscription” gives you a bit of an insight into what you’re getting into), and they’ve been known flat out to engage in fraud to get you to pay up (they got busted by US courts back in 2019 or early 2020 sending messages from fake profiles to people using Match.com for free, in order to trick them into paying so they could see messages).

This is Match Group, the face of mainstream online dating (only real competition is eHarmony and Bumble). And this is just Match.com, I can only imagine how aggressively monetized Tinder is (and some of their other properties are), and the subtle algorithmic tweaks and dark patterns they employ to convince you to pay for it. I’ve vowed never to give Match Group a single cent more, personally, due to how dodgy they are.

So it really wouldn’t surprise me at all if cancellation dodging is part of the plan. I was downloading apartment apps back in 2019, and I downloaded what turned out to be an exclusively Dutch app. And, before I could realize that, I’d picked the trial subscription option (3 days, followed by a $100+ USD price per month or maybe six month period). The fact that cancellation of Apple subscriptions is so easy and trustworthy was a real life saver. I was able to quickly realize “wait, these are all Dutch listings” and immediately cancel the subscription during the trial phase.
Score: 4 Votes (Like | Disagree)