Apple Now Letting Developers Automatically Charge for Some Subscription Price Increases

Apple today informed developers that it is implementing a new subscription feature that will allow customers to be charged automatically when an app's subscription price goes up, which is not the way that subscriptions work at the current time.

iOS App Store General Feature Clorange
Right now, customers must explicitly agree to a pricing change when the cost of a subscription increases through an "Agree to New Price" interface. If a customer does not tap on agree when the warning comes up, their subscription is automatically canceled, but that's changing.

Going forward, developers will be able to increase the price of a subscription and have it auto renew, with customers simply being informed rather than needing to outright agree. Apple says that "under specific conditions and with advance user notice" developers can offer an auto-renewable subscription price increase without the user needing to take action and without their subscription being impacted.

There are specific limits that Apple is placing on developers to make sure this functionality is not abused. A pricing increase cannot occur more than once per year, and it cannot exceed $5 and 50 percent of the subscription price, or $50 and 50 percent for an annual subscription price.

Apple says that it will always notify users of the pricing increase in advance, via email, push notification, and a message within the app. Apple will also provide instructions on how to view, manage, and cancel subscriptions.

With this update, under certain specific conditions and with advance user notice, developers may also offer an auto-renewable subscription price increase, without the user needing to take action and without interrupting the service. The specific conditions for this feature are that the price increase doesn't occur more than once per year, doesn't exceed US$5 and 50% of the subscription price, or US$50 and 50% for an annual subscription price, and is permissible by local law. In these situations, Apple always notifies users of an increase in advance, including via email, push notification, and a message within the app. Apple will also notify users of how to view, manage, and cancel subscriptions if preferred.

In situations where prices increase more often than once a year or exceed Apple's thresholds, subscribers will need to opt in as usual before the pricing increase is applied. Apple says that this will also happen in territories where the law requires it.

Apple has already been testing these subscription changes, which essentially turn subscription price increases from an opt-in system to an opt-out system. Back in April, some developers noticed that when Disney+ increased its price to $7.99 per month, the app sent out a notification that was an alert rather than an opt-in choice.

At the time, Apple said that it was "piloting a new commerce feature," describing it as an "enhancement that we believe will be great for both developers and users." With this change, App Store users should make sure to pay attention to the warnings received in apps, through push notifications, and through email to ensure they don't miss subscription pricing increases.

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

turbineseaplane Avatar
40 months ago
Price increases should require new agreements

“Watch for notifications so you don’t miss price increases”….. is supposed to be good for users?

This is gaslighting 101 from Apple
Score: 56 Votes (Like | Disagree)
now i see it Avatar
40 months ago
App Store is becoming increasingly more toxic
Score: 49 Votes (Like | Disagree)
turbineseaplane Avatar
40 months ago

Wait! I thought Apple was screwing developers. Now I don't know what to hate them for.?
They don’t really care who they screw, as long as they get their cut
Score: 39 Votes (Like | Disagree)
fwmireault Avatar
40 months ago
Although the customer is still noticed of the price increase beforehand, this is a setback for customer transparency and control. Why the pop-up window was considered a bad thing?
Score: 21 Votes (Like | Disagree)
till Avatar
40 months ago
Trust and a feeling of control are really important parts of getting people to sign up for something like a subscription service which isn't an essential part of their life, and this undermines those principles to a pretty significant extent.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
40 months ago
Wow! For some reason, this does not seem to be Apple’s approach. Are they being enforced?

I have a feeling there is going to be many Apps that will lead to scamming the consumers. :(
Score: 19 Votes (Like | Disagree)