Hands On: Mission's USB Power Cable Lets You Plug Your Apple TV Directly Into Your TV Set

If you hate cord clutter, then you're going to want to watch our latest YouTube video, which highlights Mission's USB Power Cable for the Apple TV because it lets you plug Apple's set-top box right into a USB port on your TV.


Priced at $24.99, the USB Power Cable from Mission is a neat little accessory that lets you do away with your ‌Apple TV‌ power cable. If you have a modern TV set that has USB ports, you can get away with plugging your ‌Apple TV‌ into your TV set rather than having a separate power adapter.

If you're thinking that there's no way a USB port can power an ‌Apple TV‌ continuously, you're partially correct. The USB Power Cable is actually a 2000mAh battery pack that is powered by the TV's USB port. It stores excess power from the USB port and then releases it when the ‌Apple TV‌ requires more power than the USB port can source.

So by default, the Mission Power Cable is using passthrough energy to power the ‌Apple TV‌, and then backup battery power when power demands are higher. Mission says that it's able to run an ‌Apple TV‌ for hours without issue, and that was true in our testing.

The cable and the battery pack can be mounted on the back of the television set for a no-mess cordless look that's ideal for streamlining your entertainment setup, and it is universally compatible with TVs that have a USB port.

What do you think of this ‌Apple TV‌ cord management solution? Let us know in the comments.

Top Rated Comments

roland.g Avatar
20 weeks ago
Solving a problem that doesn't exist. Cord clutter? Look at that brick you are introducing and bundling up in the process.
Score: 60 Votes (Like | Disagree)
zorinlynx Avatar
20 weeks ago
This has got to be the most convoluted product I've ever seen! Your TV needs power already. There's a power outlet nearby that it's plugged into.

Just run the ATV power cord along the same path? Why bother with all this? And it has a battery that can fail too!
Score: 34 Votes (Like | Disagree)
nathan_reilly Avatar
20 weeks ago
I think 1 wire is as bad as 2 wires. you can sheath two wires into one sheath. Make it wireless and I will be impressed. I am picturing museum installations or similar.

*edit* I also think this is just advertising, and not news.
Score: 19 Votes (Like | Disagree)
BF1M Avatar
20 weeks ago
Replace a cord, with a cord! What groundbreaking thing will they come up with next?
Score: 19 Votes (Like | Disagree)
Mr. Awesome Avatar
20 weeks ago
Creative solution to a nonexistent problem
Score: 17 Votes (Like | Disagree)
bigcat318 Avatar
20 weeks ago
When I read the title I thought this was going to power the AppleTV over the HDMI cord and then I would be impressed.
Score: 11 Votes (Like | Disagree)

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