Ad-Supported Netflix Tier Planned for Last Three Months of 2022, Crackdown on Account Sharing Coming

A more affordable, ad-supported Netflix plan could be introduced before the end of 2022, Netflix told employees in an internal letter (via The New York Times).

netflix 4
Netflix is currently planning to introduce the new ad-supported tier in the final three months of the year, with the plan aimed at attracting new subscribers who find the current pricing unaffordable.

The company has been steadily raising its prices for the last few years, and enacted a significant increase at the beginning of 2022. The basic streaming plan is now priced at $9.99, up from $8.99, and the standard plan that allows for HD streaming is priced at $15.49, up from $13.99 per month.

The highest-tier 4K Ultra HD streaming plan now costs $19.99, a $2 increase over the prior $17.99 price point. Netflix continues to be the only streaming service that prices by streaming quality, with other options like Disney+, Hulu, and Apple TV+ offering more straightforward pricing.

Netflix has long resisted implementing an ad-supported tier and has said multiple times in the past that the streaming service would never show ads, but it is hemorrhaging subscribers. Netflix in April said that it lost subscribers in the first quarter of the year, and it marked the first subscriber loss for Netflix in more than a decade. Netflix lost 200,000 subscribers, and expects to lose two million more next quarter.

The subscriber loss has been partially attributed to account sharing, which Netflix has said that it is going to crack down on. Netflix told employees in the letter that it plans to cut down on password sharing by restricting access to subscribers who share a household. Netflix estimates that 222 million paying households are sharing with an additional 100 million households that are not being monetized.

Netflix started testing an extra payment for those who share their Netflix accounts with people outside their households in March. In Netflix's current test markets of Chile, Costa Rica, and Peru, customers can pay an extra fee to share their accounts with two people outside of their household. When the test was launched, Netflix said that it was working to "understand the utility of these two features" before making changes in other countries.

Tag: Netflix

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Apple Seeds First Betas of iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1

Monday September 22, 2025 10:05 am PDT by
Apple today provided developers with the first betas of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The new betas are the first updates to the iOS, iPadOS, macOS 26, watchOS, tvOS, and visionOS releases that came out last week. The new betas can be downloaded from the Settings app on a compatible device by going...

Top Rated Comments

zachz Avatar
44 months ago
Time to say good riddance to Netflix — way too expensive for what it is, majority of their content is low quality.
Score: 50 Votes (Like | Disagree)
Number 41 Avatar
44 months ago
Netflix’s business model is doomed at their price point.

It made sense when they had everyone else’s content, but they aren’t worth $20 when you also need to pay $5 for Parks & Rec on peacock, $5 for Star Trek on Paramount, $10 for the Sopranos on HBO, etc.

They didn’t evolve as the rest of the industry formed around them.
Score: 34 Votes (Like | Disagree)
KaliYoni Avatar
44 months ago
I have a great idea for a business: a platform that consolidates all the numerous streaming sites–movies, local TV, sports, lifestyle, blah blah blah—into one, easy-to-use service with a single monthly bill.

Oh, wait a minute...
Score: 33 Votes (Like | Disagree)
Slo Pesci Avatar
44 months ago
Just bought a 5TB portable HDD. Setting up Plex as we speak. Peace Netflix ✌️
Score: 30 Votes (Like | Disagree)
TheDailyApple Avatar
44 months ago
Music piracy mostly disappeared because streaming services like Spotify & Music created an easier and more enjoyable experience. Netflix is making the user experience harder and less enjoyable.

If people can have a more enjoyable experience for free, piracy will remain alive and well.
Score: 27 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
44 months ago
I don't like Netflix anymore. Proudly cancelled my subscription long time ago.

The company has gotten greedy and they are charging for every little thing you can think of.

Apple TV+ for the win :)
Score: 23 Votes (Like | Disagree)