Apple Fitness+ Studio Tours Provide Behind the Scenes Look at Workout Service

Justine Ezarik, known as iJustine on YouTube, today shared an inside look at the Apple Fitness+ studio in Santa Monica, California. As part of the tour, Ezarik interviewed Apple's head of fitness Jay Blahnik and a few Fitness+ trainers.


British GQ also visited the Fitness+ studio and interviewed Blahnik and Apple's operations chief Jeff Williams, who oversees the Apple Watch team. According to the publication, the 23,000-square-foot building is outfitted with numerous aerial camera rails and lighting rigs, along with robots that aid in filming the workout videos.

Launched in December 2020, Apple Fitness+ features a library of workout videos, with new content added weekly. The subscription-based service is available through the Fitness app on the iPhone, iPad, and Apple TV in over 20 countries, with pricing set at $9.99 per month or $79.99 per year in the United States. While completing a workout, Apple Watch metrics like heart rate and calories burned are shown on screen.

Apple Fitness Plus Studio Recording

Image Credit: British GQ

"We had always been thinking about what a service like this would look like if it was built around Apple Watch at the center," Blahnik told British GQ. "And so we kept leaning into many of the things we've learned with Apple Watch, which is that people want it to be unintimidating. It needs to be friendly. It needs to be motivating."

Up to 30 new workouts and meditations are added to Fitness+ each week, according to Apple. Workouts range from five minutes to 45 minutes in length, with categories including high-intensity interval training (HIIT), yoga, strength, pilates, treadmill walking, treadmill running, rowing, dancing, cycling, core exercises, and mindful cooldowns.

Top Rated Comments

blazerunner Avatar
10 months ago
I'm a simple man; I see iJustine, I tune out.

Can't stand her cheerleading over inanimate objects.
Score: 58 Votes (Like | Disagree)
Mveight Avatar
10 months ago
Okay well that wasn't really a tour.
Score: 21 Votes (Like | Disagree)
thatvirtualboy Avatar
10 months ago
Love Fitness+
However that video was pointless
Score: 15 Votes (Like | Disagree)
antiprotest Avatar
10 months ago
I don't see any problem with iJustine. She obviously presents a fan girl perspective and she doesn't deny it. She doesn't pretend to offer ultra-techinical critical reviews on anything, but she just gets excited over tech products -- not just Apple either, but pretty much everything. She's not a hypocrite. Not everyone's cup of tea, of course, but it is unfair to judge her by a standard meant for other types of content creators. And I don't think tech forum users should be high-minded or gatekeep.
Score: 14 Votes (Like | Disagree)
Jdizzle188 Avatar
10 months ago
To echo another user here, I see anything with "iJustine" and I completely disregard the article, there are miles better technology bloggers and YouTubers, her enthusiasm at times is just too much

Here's a idea, Apple selects longtime real users to have new products and review them, not the usual lucky few
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
10 months ago
Apple Fitness+ is Tim Cook’s baby. The interview itself looks too cheesy. I did not get anything out of this video. This was more of an interview instead of a tour of the facility.
Score: 10 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...