Deals: Amazon Discounts 64GB Apple TV 4K to $169.99 ($29 Off)

Amazon today knocked the price of the 64GB Apple TV 4K down to $169.99, from $199.00. This model is sold directly from Amazon and it's in stock and ready to ship out today.

apple tv 4k design blueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This deal now matches the same sale price of the 32GB Apple TV 4K, allowing you to double the storage of the set-top box at no extra cost. Compared to past sales, this is a match of the all-time low price on this version of the 2021 Apple TV 4K.

Apple updated the Apple TV 4K in April 2021, including an A12 Bionic processor, 4K high frame rate HDR support, and the redesigned Siri Remote. This version of the Siri Remote is larger than the previous model, and it includes a clickpad control wheel, a dedicated power button, and a side button for Siri controls.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

Bow Commander Avatar
47 months ago
Hilariously overpriced.
Score: 5 Votes (Like | Disagree)
nrose101 Avatar
47 months ago

Hilariously overpriced.
Hilariously the best streaming box out there!
Score: 5 Votes (Like | Disagree)
Shanghaichica Avatar
47 months ago

It's still overpriced by $129. I considered upgrading from my 2015 Apple TV to the 4K Apple TV box. Then it dawned on me. There's so little 4K streaming content. My (2) Google Chromecast's which I purchased from Walmart $45 each and they do 4K. Then clincher was that the Apple TV+ app is available on the new Google Chromecast. So for $90 I paid a little less than 50% off the price of an Apple 4K box.
I have to confess that I’m an Apple TV fan and have been using one since 2010. Having said this, I’ve had the original chromecast, the 2nd generation chrome cast and the Google chromecast with google TV. I’ve also got a fire TV stick and I’ve tried a roku stick in the past. So I’ve pretty much tried them all. Still think the Apple TV is the best over all. It’s more stable and has a better interface. I bought the google chromecast with google TV for an upstairs TV but still ended up getting a 4th gen Apple TV.
Score: 3 Votes (Like | Disagree)
Rigby Avatar
47 months ago

Tim Cook should consider to redirect AppleTV resources to its AR/VR project as at this point the device is great hardware however it’s capabilities have been available on most other platforms and devices while this device still being overpriced. If the iPhone SE 2022 and iPhone mini 12/13 have been selling poorly while being discontinued I fail to see what the sales numbers are for an AppleTV box.

Seriously Shield has as good if not better hardware and capabilities and about the only thing is missing is AirPlay 2 while on most other TV’s it’s built-in along with ChromeCast. At this point the key feature of AppleTV being AirPlay2 is already on many TV’s by default and works well while GoogleTV has taken and still is hugh chunks of the living room market share. I owned many AppleTV devices and when compared to the Shield it’s just feels like the original words from the late Steve Jobs, “a hobby”.
I don't know. The Apple TV is a bit more expensive, but it lasts for years and IMO also provides a better experience than the other boxes. Fluid UI, great remote (the new silver one), no ads, great apps like Infuse etc. It's the only one that allows you to watch the extras on iTunes movies (commentaries, alternate cuts, making ofs etc.), and is one of two Apple devices that can act as Homekit hub.
Score: 3 Votes (Like | Disagree)
BGPL Avatar
47 months ago
I've definitely bought my last Apple TV. Way overpriced, and since the Apple TV+ service has been sub-par, the only benefit to owning one is air play. You can play through Alexa or Chromecast for a fraction of the cost.
Score: 3 Votes (Like | Disagree)
Shanghaichica Avatar
47 months ago

I am curious; when you said Apple TV is the best, can you tell us more?

I use Roku, FireTV, and played with Apple TV a little.

From streaming perspective, I found them to be all the same. I want to know whether there is something that I missed.
I think it’s more because I use a lot of other Apple products, the Apple TV works better with my other devices. For example I can airplay, all of my purchases are available on my Apple TV, I can use my HomePods as speakers for my Apple TV. I can control playback on my Apple TV using my Apple Watch or iPhone. I can do workouts and use my Apple Watch to track my workouts.

Obviously if I were an android user then the Apple TV wouldn’t be that useful to me and a chromecast or fire tv would be better.

On the fire TV, I’ve never liked the interface and the particular device I have is not stable.

From a hardware perspective I prefer the Apple TV remote because it isn’t made of plastic. It’s made from premium materials.
Score: 3 Votes (Like | Disagree)