Apple Reportedly Cutting iPhone SE Production Just Weeks After Launch Due to 'Weaker-Than-Expected' Demand

Apple is reportedly cutting production for the new third-generation iPhone SE just weeks after launch due to uncertainty caused by current global conflict and alleged low demand, according to a report from Nikkei Asia citing unnamed sources.

iPhone SE 3 stacked
According to the report, Apple has informed suppliers to cut back on production of the ‌iPhone SE‌ for this quarter by as much as two to three million units, citing "weaker-than-expected demand."

Unlike the cut in ‌iPhone SE‌ production caused partly by low demand, Apple is also cutting down on the production of the iPhone 13 series, but sources familiar with the matter told Nikkei Asia this cutback is due to seasonal demand change. Per the report, Apple is also cutting the production of AirPods but fails to specify which model or models.

Coinciding with the report, reliable Apple analyst Ming-Chi Kuo said today in a tweet that he is cutting estimates on shipments of the new ‌iPhone SE‌ from 25 to 30 million to around 15 to 20 million units for 2022. Kuo said the lower shipments were a result of low demand.


Apple released the new ‌iPhone SE‌ earlier this month with the same 4.7-inch form factor as the previous model but with the addition of 5G. The new ‌iPhone SE‌ is the only iPhone in the lineup that still features a physical Home Button and Touch ID but now benefits from the faster and more energy-efficient A15 Bionic chip. The ‌iPhone SE‌ starts at $429 with 64GB of storage.

See our roundup to learn everything you need to about Apple's latest ‌iPhone‌.

Update: Two Apple suppliers responsible for AirPods have refuted Nikkei Asia's report that production has been cut, according to posts shared on Twitter by analyst Ming-Chu Kuo.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Buy Now)
Related Forum: iPhone

Top Rated Comments

UltraInstinct Avatar
13 weeks ago
Surprise surprise not many people want an iPhone 8 design in 2022.
Score: 96 Votes (Like | Disagree)
berrymetal Avatar
13 weeks ago
I get the whole "I just need a smaller iPhone" crowd, but I think it's foolish on Apple to count on that small audience without at least having a design refresh. Totally expected
Score: 72 Votes (Like | Disagree)
123 Avatar
13 weeks ago
Maybe that ten year old design doesn't cut it anymore when every cheap China device looks way more modern and costs a fraction of the price.
Score: 52 Votes (Like | Disagree)
DragonSky Avatar
13 weeks ago
Upgraded from a SE1 to the new SE. Love the thing. Good battery life. Useful size and the camera is pretty good. Ok the cost was a little higher than I would like but it’s doing what I need. Happy.
Score: 32 Votes (Like | Disagree)
Danfango Avatar
13 weeks ago
Market insight failure.

If you want a crap phone, you probably don't want that crap phone because it's too expensive. If you wan't a good phone, that's not it. If you want an Apple crap phone, you're probably just going to buy a 13 on contract and pay monthly and not have a crap phone.
Score: 27 Votes (Like | Disagree)
jeffpeng Avatar
13 weeks ago

Surprise surprise not many people want an iPhone 8 design in 2022.
I do. And my SE 2020 is still fine. ?

I guess the actual problem is that most people this phone is for already have the SE2020. And there is no good reason to upgrade now again. Plus those folks, me included, keep the damn thing until it can’t do something important anymore or just breaks. Not gonna happen in 2 years. That why I was kinda surprised they even bothered to upgrade it. Especially since the A13 is 7nm, and that is dirt cheap as of now - so cheap they put it in a display just to drive the webcam and speakers.
Score: 25 Votes (Like | Disagree)

Related Stories

iPhone SE 2022 Red Feature

Last-Minute 5G iPhone SE Details Leaked By Reliable Analyst Ming-Chi Kuo

Friday March 4, 2022 5:19 am PST by
Renowned Apple analyst Ming-Chi Kuo has shared six "predictions" for the third-generation iPhone SE, providing several new insights into details about the device. Repeating information from previous rumors, Kuo claims that the third-generation iPhone SE will feature the same design as the current model, the A15 Bionic chip, and 5G connectivity, but there are several new details. Some ...
iPhone SE Cosmopolitan Clean

New iPhone SE Inches Closer to Launch as Suppliers Begin Preparing for Shipments

Thursday December 9, 2021 7:22 am PST by
Multiple component suppliers in Apple's supply chain are gearing up for shipments of a third-generation iPhone SE, slated for launch in the first half of 2022, according to industry sources cited by Taiwanese publication DigiTimes. The full report has yet to be released, but a paywalled preview reads as follows:VCM suppliers see no cutback in orders for new iPhones: VCM (voice coil motor)...
iPhone SE 2022 Red Feature

Buyer's Guide: Don't Buy an iPhone SE Right Now – New Model Imminent

Friday February 25, 2022 2:06 am PST by
The third-generation iPhone SE is expected to arrive in less than a week with a number of notable features and improvements, so prospective customers should now hold off on buying an iPhone SE until the new model arrives. Based on reports from reliable sources over the past two years, the third-generation iPhone SE is currently expected to bring at least three main improvements: A15...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
iPhone SE Cosmopolitan Clean

Apple Reportedly Planning to Launch New iPhone SE Models in 2022 and 2023

Wednesday December 8, 2021 12:38 am PST by
Apple is planning to launch two new iPhone SE models over the next two years, according to TF Securities analyst Ming-Chi Kuo. In a note to investors seen by MacRumors, Kuo explained that Apple has two new iPhone SE models planned for 2022 and 2023 respectively. The 2022 iPhone SE will reportedly launch in the first half of the year and feature 3GB of memory, according to Kuo, while the 2023 ...
iphone se 2020 top

iPhone SE 2 Discontinued, iPhone SE 3 From $429 Now Apple's Cheapest iPhone

Tuesday March 8, 2022 11:48 am PST by
With Apple's debut of the new third-generation iPhone SE at its spring "Peek Performance" event, Apple has dropped the previous second-generation iPhone SE from its lineup on the online Apple Store, which means the cheapest new iPhone Apple offers has gone up in price. The old iPhone SE 2 featured an A13 Bionic chip, 3GB RAM, and a low starting price of $399. It came in white, black, and...
iPhone SE Cosmopolitan Clean

2022 iPhone SE Will Have 5G But No Design Changes, Major Update Coming in 2024

Thursday January 6, 2022 11:10 am PST by
The upcoming 2022 iPhone SE will gain 5G technology and an updated A-series chip, but it will not feature major design changes, leaker Dylandkt said today, echoing many of the previous iPhone SE rumors we've heard. Third-generation iPhone SE rumors have been confusing for the last couple of years because some of the information pointed toward a major redesign with an iPhone 11-style look...
iphone se 3 teardown pbkreviews

Third-Generation iPhone SE Teardown Reveals Larger Battery Capacity and Snapdragon X57 Modem

Monday March 21, 2022 6:38 am PDT by
The first teardowns of the third-generation iPhone SE have surfaced on YouTube, providing a look at components inside the device. iPhone SE 2 on top vs. iPhone SE 3 on bottom via PBKreviews The teardowns reveal the new iPhone SE has a larger 2,018 mAh battery compared to 1,821 mAh for the previous-generation model. The new iPhone SE offers up to an extra two hours of video playback and up to...

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...