Apple CEO Tim Cook Says Technology Can Change the World for Better in Open Letter

Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more.

tim cook apple park
Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:

As the world emerges from a pandemic that has taken so much away from us in the past two years, we have the once-in-a-lifetime opportunity to shape the future we want to live in.. The decisions we make today about how to rebuild and where to focus our resources will leave their mark for many decades to come. And while technology will clearly have a profound influence on the future we build, it is important to remember that technology is not inherently good or bad. Its impact will depend on the values ​​and intentions we place at the heart of our innovations.

Cook challenged "innovators" from across Italy to join Apple in using technology to change the world for the better:

We believe everyone has the potential to innovate when they have access to the right tools, especially in a vibrant place like Italy, full of passion and creativity. And we want to help more and more people realize that potential. For this we have collaborated with the University of Naples Federico II and created the Apple Developer Academy, which provides aspiring developers and entrepreneurs with the coding skills necessary to shape their ideas.

The letter reiterates many of Apple's common talking points, including its belief that privacy is a fundamental human right and that it is committed to tackling climate change. In 2020, Apple unveiled a plan to ​become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.

The full letter can be read in Italian on Corriere della Sera's website.

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Top Rated Comments

ghanwani Avatar
12 months ago
Just like anything it can be used for good or bad. Right now it’s being weaponized by governments around the world against their own citizens.

“Privacy is a fundamental right but we’d like to use the hardware you just purchased to check for data on your phone that we think makes you a criminal.”
Score: 36 Votes (Like | Disagree)
swingerofbirch Avatar
12 months ago
Tim Cook talks like he's running for president of the world's most boring country.
Score: 23 Votes (Like | Disagree)
Justin Cymbal Avatar
12 months ago
Tim Cook is undoubtedly following in Steve Jobs’ footsteps by continuing to unveil innovative product categories on an almost yearly basis and has continued to roll out technology that has a huge influence on people throughout the world
Score: 21 Votes (Like | Disagree)
fenderbass146 Avatar
12 months ago
While I fully believe this, it can also be used for the worse. Smartphones directly lead to the social media revolution and enhanced 24/7 news cycle which is rapidly destorying the fabric of our society.

On the other hand, it was a game changer during the panedmic. The panemidc would have been so much harder without the virtual ability to see family/work/etc.

That all said, I'd glady go back in time to a pre-smartphone era. Give me my iPod and my flip phone back with maybe just google maps.
Score: 14 Votes (Like | Disagree)
jingbugle Avatar
12 months ago
A tool is a tool is a tool. There are benefits and dangers as well. Let's not showcase just the benefits.

The global connectivity through internet has enabled us to gain a collective consciousness. At the same time, the world is in a darker place than from a century ago.
Score: 11 Votes (Like | Disagree)
Derekuda Avatar
12 months ago
Was there a giant asterisk at the end of his note... and at the bottom says, "as long as it's profitable to apple".

He's such a two-face it's embaressing. He talks up security and privacy but then continues to not make imessage open to all platforms so that it's precious users have to fall back on an open unencrypted format of SMS everytime they message the 90% of the mobile market that doesn't use an iphone.
Score: 8 Votes (Like | Disagree)

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