TikTok is rolling out the ability for users to upload videos that are up to 10 minutes long, an increase from the previous 3-minute time limit imposed on the app, the company has confirmed to TechCrunch.
TikTok has been testing out the feature for several months and is now slowly rolling it out to all users. TikTok has had a history of increasing the maximum time length for videos on the app in an effort to keep pace with the changing dynamics of the content created.
Initially, videos were limited to just 15 seconds, before they were increased to 60 seconds, then 3 minutes, and now 10 minutes. The 10-minute option aims to "unleash even more creative possibilities for our creators around the world," TikTok said.
TikTok users will be notified when they're able to upload 10-minute-long videos, as long as they're running the latest app version.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
Thursday April 2, 2026 10:00 am PDT by Juli Clover
Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
I think that too often, social media companies try to be everything at the same time instead of being great for one particular thing. Facebook, Instagram, TikTok, etc. have different purposes, and trying to abstract that creates confusion and useless features. Maybe there is a demand for 10 minutes videos on TikTok, personally I would always go to Youtube for that, I expect TikTok videos to be less than a minute, even less than 30 seconds. As I would always prefer Instagram for stories over Facebook or Twitter. Stop trying to do a one stop social media, people have different needs and some platforms are more suited for their specific needs than others.
