Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.
Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.
Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.
Apple introduced Little Finder Guy after launching the MacBook Neo in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.
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When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.
Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company. /s
Feels good to always have something to complain about, doesn’t it?
Welcome to Macrumors. Somehow home to some of the most negative commenters towards Apple you'll find. Apple isn't perfect by any stretch, but never underestimate a user here to find the negative in every single topic somehow lol
Apple’s commercials have really gone downhill ever since Tim Cook stupidly decided to make ads in-house instead of letting Chiat/Day mostly focus on making them. That’s why the Apple ads of the Steve Jobs era were innovative and memorable whereas the ads of the Tim Cook era have been uninventive and forgettable.
It's like Demetri Martin once said regarding bumper stickers, "A lot of people don't like bumper stickers. I don't mind bumper stickers. To me a bumper sticker is a shortcut. It's like a little sign that says 'Hey, let's never hang out."
I feel the same way when people tell me they use TikTok.
