Apple's Rumored $3,000+ AR/VR Headset Said to Enter Mass Production in August-September

Apple's first AR/VR headset will enter mass production this fall with a launch taking place before the end of the year, according to industry sources cited today in a report from DigiTimes.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

Yesterday, DigiTimes previewed a report stating that Apple's headset has completed production tests, and now, in the full report published today, the publication said the headset would enter mass production in August-September. According to the report, with production taking place in the fall, Apple is still aiming to launch this year.

Apple's first AR headset, mainly targeting professional vertical market applications, is expected to undergo EVT3 soon and enter volume production in August-September before hitting the market by the end of the year, the sources said.

Recent reporting by Bloomberg's Mark Gurman highlighting development issues with the headset has cast doubt on a 2022 launch, suggesting a launch in 2023 may be more likely. Apple is planning to launch a second version of its AR/VR headset in 2023 that's lighter, features an improved battery, and is priced more affordably, according to ‌DigiTimes‌.

Apple is currently working on two different AR/VR products. The first is an AR/VR headset worn over the eyes, similar to the Oculus Quest. That headset is said to be a niche product aimed at developers and high-end professionals, as evidenced by rumors it may cost upwards of $3,000. The second product in the works are "Apple Glasses," which will come in the form of traditional eyeglasses and represent Apple's ultimate near-term goal in the augmented reality space.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...

Top Rated Comments

LeeW Avatar
47 months ago
At $3k each, I doubt 'mass production' is that accurate.
Score: 30 Votes (Like | Disagree)
WiiDSmoker Avatar
47 months ago
Remember when everyone thought the original iPad was gonna be $1K+?
Score: 13 Votes (Like | Disagree)
incoherent_1 Avatar
47 months ago

Remember when everyone thought the original iPad was gonna be $1K+?
Exactly. Almost certainly intentional leaks by Apple's PR dept.

If they announced it yesterday at $999, people would scream bloody murder. They leak it'll be $2k+ for months, then suddenly it's announced at $999 and people are thrilled.

Apple's PR department is well known for these kinds of leaks to manage expectations and prime people.
Score: 13 Votes (Like | Disagree)
Schizoid Avatar
47 months ago
Can’t wait to wear my VR goggles whilst jiggling to Apple Fitness shouting at Siri to change the music whilst my Apple Watch tells me it’s found something on the internet!
Score: 12 Votes (Like | Disagree)
Thebrochure Avatar
47 months ago
Better start donating those bodily fluids now people!
Score: 11 Votes (Like | Disagree)
MandiMac Avatar
47 months ago

Remember when everyone thought the original iPad was gonna be $1K+?
That's exactly what I came here for to say. And then, bam, 499 it was.
Score: 9 Votes (Like | Disagree)