In celebration of the Japanese New Year, Apple has revealed a two-day promotion that will offer customers in Japan a free Apple gift card worth up to ¥24,000 with the purchase of an eligible Apple product on January 2 and January 3.
In addition to a gift card, Apple said the first 20,000 customers in Japan who purchase a new iPhone 12, iPhone 12 mini, or iPhone SE during the promotion will also receive a limited-edition AirTag with a custom-designed engraving.
The exact gift card values for each eligible product are as follows:
¥3,000 for AirPods (2nd generation), AirPods (3rd generation), Beats Flex, Beats Studio Buds, Apple Pencil (2nd generation), AirTag (4-pack), and select other accessories
¥6,000 for iPhone 12, iPhone 12 mini, or iPhone SE (plus a limited-edition AirTag for the first 20,000 customers who place an order)
¥6,000 for Apple Watch Series 3, Apple Watch SE, AirPods Pro, Apple TV 4K, Apple TV HD, Beats Studio3 Wireless, Beats Solo3 Wireless, Powerbeats Pro, and Magic Keyboard for iPad Pro
¥12,000 for iPad Pro, MacBook Air, 13-inch MacBook Pro, and Mac mini
¥24,000 for 27-inch iMac
Apple has shared full terms and conditions for the promotion with more details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag for reasons unclear, so make sure to order through Apple's online store.
Here's a look at the limited-edition AirTag celebrating 2022 as the Year of the Tiger:
Through the free Today at Apple program, customers can also celebrate the Japanese New Year by creating handmade holiday cards.
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.
Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Friday October 31, 2025 8:52 am PDT by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far.
Ove...
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.
In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.
The timing of the overnight...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
I thought the point was for these things not to be seen
That's only if you're using it to stalk someone or follow them back home to steal their car.
If you use it for your keys, luggage, kid(s), etc., then it will be seen. That's why Apple has a keyring, luggage tag, and other accessories (like the $300 AirTag Hermès Bag Charm ? ) for it.
