In celebration of the Japanese New Year, Apple has revealed a two-day promotion that will offer customers in Japan a free Apple gift card worth up to ¥24,000 with the purchase of an eligible Apple product on January 2 and January 3.
In addition to a gift card, Apple said the first 20,000 customers in Japan who purchase a new iPhone 12, iPhone 12 mini, or iPhone SE during the promotion will also receive a limited-edition AirTag with a custom-designed engraving.
The exact gift card values for each eligible product are as follows:
¥3,000 for AirPods (2nd generation), AirPods (3rd generation), Beats Flex, Beats Studio Buds, Apple Pencil (2nd generation), AirTag (4-pack), and select other accessories
¥6,000 for iPhone 12, iPhone 12 mini, or iPhone SE (plus a limited-edition AirTag for the first 20,000 customers who place an order)
¥6,000 for Apple Watch Series 3, Apple Watch SE, AirPods Pro, Apple TV 4K, Apple TV HD, Beats Studio3 Wireless, Beats Solo3 Wireless, Powerbeats Pro, and Magic Keyboard for iPad Pro
¥12,000 for iPad Pro, MacBook Air, 13-inch MacBook Pro, and Mac mini
¥24,000 for 27-inch iMac
Apple has shared full terms and conditions for the promotion with more details. Notably, iPhone orders placed through the Apple Store app will not qualify for a limited-edition AirTag for reasons unclear, so make sure to order through Apple's online store.
Here's a look at the limited-edition AirTag celebrating 2022 as the Year of the Tiger:
Through the free Today at Apple program, customers can also celebrate the Japanese New Year by creating handmade holiday cards.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
I thought the point was for these things not to be seen
That's only if you're using it to stalk someone or follow them back home to steal their car.
If you use it for your keys, luggage, kid(s), etc., then it will be seen. That's why Apple has a keyring, luggage tag, and other accessories (like the $300 AirTag Hermès Bag Charm ? ) for it.