Apple's Black Friday Promotion Now Underway in the U.S. and More Countries

Apple's annual four-day Black Friday through Cyber Monday shopping event is now underway in the United States and select other countries, with customers able to receive a free Apple gift card with the purchase of select products through November 29.

apple black friday shopping event 2021
Participating countries include the United States, Canada, Australia, New Zealand, the UK, Ireland, France, Spain, Portugal, Italy, Germany, Belgium, the Netherlands, Sweden, Denmark, Finland, Norway, Switzerland, Luxembourg, Poland, Austria, Hungary, Czech Republic, the United Arab Emirates, and select other regions.

The promotion is available on Apple's online store, in the Apple Store app, and/or at Apple Store locations. As usual, refurbished products are not eligible for a gift card, and the offer cannot be combined with educational pricing.

Black Friday is one of the few occasions per year that Apple offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday roundup for the latest discounts on the iPhone, iPad, Mac, Apple Watch, AirPods, accessories, and more.

Apple's gift card values in the United States are as follows:

  • $50 for iPhone 12, iPhone 12 mini, and iPhone SE
  • $25 for second-generation or third-generation AirPods
  • $50 for AirPods Pro
  • $75 for AirPods Max
  • $50 for Apple Watch SE and Apple Watch Series 3
  • $100 for 11-inch and 12.9-inch iPad Pro
  • $100 for MacBook Air, 13-inch MacBook Pro, and Mac mini
  • $200 for 27-inch iMac
  • $50 for Apple TV 4K and Apple TV HD
  • $50 for Magic Keyboard for iPad Pro and iPad Air
  • $25 for second-generation Apple Pencil, Smart Keyboard Folio, MagSafe Duo Charger, and four pack of AirTags
  • $25 for Beats Flex and Beats Studio Buds
  • $50 for Powerbeats Pro, Solo3 Wireless, and Studio3 Wireless

As usual, many of Apple's latest products are excluded from the offer, such as iPhone 13 and Apple Watch Series 7 models.

Apple gift cards are now all-in-one and can be used towards the purchase of products, subscription-based services like Apple Music and Apple TV+, App Store apps, iTunes Store content like TV shows and movies, iCloud+ storage, and more.

The full terms and conditions for Apple's shopping event are available here.

Related Roundup: Apple Deals
Related Forum: Community Discussion

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Logo Spotlight

Apple to Launch These 20+ Products This Year

Sunday January 25, 2026 6:02 pm PST by
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months. Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
M5 MacBook Pro

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

Sunday January 25, 2026 11:46 am PST by
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year. First up...

Top Rated Comments

Justin Cymbal Avatar
55 months ago
Awesome! I’m glad Apple does this sale every Black Friday!

I’m going to place my order for the new 4K Apple TV right now

I’m getting the 64 GB one so it’s $199 & Apple includes a $50 gift card

I’m getting this for my living room LG TV which I just bought 2 years ago
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
55 months ago
Ahhh! nothing but gift cards. However, it's still not bad.
Score: 4 Votes (Like | Disagree)
Justin Cymbal Avatar
55 months ago
I just placed my order for the new Apple TV but it’s currently backordered and says it’s getting delivered between December 7-14

Also noticed that the tax is calculated on the amount after factoring in the gift card

Not sure if that is only true for some states but I live in Massachusetts and the rate is 6.25%

Apple did the same thing last Black Friday when I bought my HomePod- instead of paying tax on $299, I paid tax on $199 because of the $100 gift card promotion

Attachment Image
Score: 3 Votes (Like | Disagree)
LaloG Avatar
55 months ago
Bought my Apple TV. Waiting for that gift card to be emailed to me so I can purchase 2 HomePod mini.
Score: 2 Votes (Like | Disagree)
ntg Avatar
55 months ago
...but no mention on the page of the Homepod Mini :( (a reasonably-affordable entry into the 'world of Apple' for many)
yet Amazon are really plugging the Dots in their Black Friday sales.

A missed opportunity I think...
Score: 2 Votes (Like | Disagree)
greenmeanie Avatar
55 months ago
Just got the Airpods Pro off a Amazon flash sale for $149.00.
Score: 1 Votes (Like | Disagree)