AirTag Competitor Tile Getting Acquired by Location Sharing App Life360

Tile, known for its range of Bluetooth-based tracking accessories that compete with the AirTag, is being acquired by location tracking service Life360, Tile announced today.

tile amazon sidewalk integration
Tile will continue to be operated as a standalone brand under Tile CEO CJ Prober, but Tile says that when the acquisition is completed, it will be able to leverage Life360's 33 million smartphone users to grow Tile's Finding network by 10x. Tile's network is the equivalent of Apple's Find My network, leveraging nearby devices to locate lost items.

Life360 has what it calls a "family safety platform" that allows family members to keep tabs on one another with tracking software on smartphones. It's primarily used by parents to track their children and teenagers, and it has raised privacy concerns.

With the Tile acquisition, Life360 founder Chris Hulls says that Life360 will be able to provide an "all-encompassing solution" for locating people, pets, and things with cross-platform tracking and combined service for tracking items and people.

Individuals and families will be able to tap into Life360's flagship mobile app, a market leading app for families with features that range from communications to driving safety and location sharing. Additionally, people will be able to seamlessly leverage Tile's bluetooth-enabled finding devices trackers, which can equip nearly any item -- such as wallets, keys or remotes -- with location-based finding technology. Tile's technology is also embedded in over 50 different third-party devices, ranging from wireless earbuds and headphones to laptops to retainer cases to dog collars.

Life360's Tile acquisition deal is valued at $205 million and it is expected to close in the first quarter of 2022.

Tags: Tile, Life360

Top Rated Comments

djcerla Avatar
8 months ago
Two turkeys don’t make an eagle.
Score: 27 Votes (Like | Disagree)
kevinws Avatar
8 months ago
My family does and I know many other families the use it also. It is good to keep track of where the kids are.

My wife and I get notifications of when we leave work that way who ever is home can start evening meal.

My daughter who is an adult with special needs loves using it to spy on where mom and dad are.

I get text saying "daddy at work" and similar. I am typically a don't track me my data is mine turn all location off type of guy.

But, then when I get text like that it makes me smile because I know she is checking on me because she loves me and wants to know that I am safe.
Score: 19 Votes (Like | Disagree)
4jasontv Avatar
8 months ago
Life360? I wonder why they picked that name. Is it a circle and I will end where I started or is it supposed to be a year but I get a week off?
Score: 13 Votes (Like | Disagree)
Hammerd Avatar
8 months ago
Who use Life360??
Score: 9 Votes (Like | Disagree)
taize Avatar
8 months ago

My family does and I know many other families the use it also. It is good to keep track of where the kids are.

My wife and I get notifications of when we leave work that way who ever is home can start evening meal.

My daughter who is an adult with special needs loves using it to spy on where mom and dad are.

I get text saying "daddy at work" and similar. I am typically a don't track me my data is mine turn all location off type of guy.

But, then when I get text like that it makes me smile because I know she is checking on me because she loves me and wants to know that I am safe.
We use it as well. Its great for knowing when someone will be home. Our kids have it on their phones and have no problem with us knowing where they are. Even our 18yr old is happy to have it on her phone.

I can see how it can be abused when not used transparently. When used appropriately its a great tool.

Lets hope that Life360 subscribers can get discounts on Tile.
Score: 8 Votes (Like | Disagree)
H.E. Pennypacker Avatar
8 months ago

Two turkeys don’t make an eagle.
How so? Tile is still a great product and in some areas superior to apples air tags. life360 is used by families with kids, and tile is widely used across all platforms.

One giant complaint I have with AirTags is the play sound feature is way too quite. I can hardly hear it unless I’m right next to it. Not to mention apple has no solid options for a device to put in my wallet. It’s by no means superior to tile.
Score: 7 Votes (Like | Disagree)

Related Stories

AirTag is Linked to Apple ID Feature

Apple Announces AirTag Updates to Address Unwanted Tracking

Thursday February 10, 2022 9:58 am PST by
Apple today announced that it is making some updates to AirTags with the aim of cutting down on unwanted tracking. There are several changes that will be implemented in a multi-phase rollout. In an upcoming software update, Apple plans to implement new privacy warnings that will show up during AirTag setup to thwart malicious use. The warning will make it clear that the AirTag is linked to...
silent airtags with speakers removed

Sale of 'Silent AirTags' on eBay and Etsy Raises Privacy Concerns

Thursday February 3, 2022 8:08 am PST by
Apple AirTag tracking devices with deactivated speakers have been spotted on eBay and Etsy, raising privacy concerns about the risks of removing one of the AirTag's safeguards, PCMag reports. The modified AirTags, dubbed "Silent AirTags," have had their internal speaker removed so that they are no longer able to emit a sound to highlight their presence. The Silent AirTag looks identical to a ...
craig wwdc 2021 privacy

Report Highlights How Top Apple Executives Disagreed Over How Far iOS Anti-Tracking Measures Should Go

Monday March 14, 2022 7:19 am PDT by
A new report has highlighted how three top prominent executives initially found themselves at odds in early deliberations about Apple's App Tracking Transparency framework. According to the report from The Information, the executives who disagreed over how far Apple should go in protecting user privacy in digital advertising included Apple's Craig Federighi, who oversees software...
Nomad Outlet Sale 2

Deals: Nomad's Outlet Sale Discounting USB-C Cables, Apple Watch Straps, iPhone and AirPods Cases, More

Thursday February 17, 2022 7:41 am PST by
Nomad has returned with a new collection of products in its ongoing Outlet Sale, offering up to 70 percent off cables, Apple Watch straps, AirPods cases, and older model iPhone cases. Shoppers should note that all items in the Outlet Sale are final sale and can not be returned. Note: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small ...
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...
apple id warning

iOS 15.4 Beta 4 Includes AirTags Anti-Stalking Changes

Tuesday February 22, 2022 11:36 am PST by
The newly released fourth beta of iOS 15.4 introduces the anti-stalking AirTag changes that Apple announced earlier this month, providing a setup warning that using an AirTag or another Find My-linked item to track someone without consent is a crime. "You can locate this item using the Find My network," reads the setup screen. "Using this item to track people without their consent is a crime ...
targus backpack find my

CES 2022: Targus Debuts Backpack That Supports 'Find My' App Without an AirTag

Monday January 3, 2022 4:30 pm PST by
Accessory maker Targus today announced that its Cypress Hero EcoSmart Backpack with built-in support for Apple's Find My app will be available in spring or summer 2022 for a suggested price of $149.99 in the United States. The backpack is equipped with a small tracking module that allows the backpack's location to be tracked in the Find My app on the iPhone, iPad, Mac, and Apple Watch...
santa tracker 1

Track Santa's Journey From the North Pole Using Google's Santa Tracker

Friday December 24, 2021 2:01 am PST by
If you have been good this year, you may be interested to know that Google today launched its annual Santa tracking feature, allowing Santa to be tracked in real time on his mythical journey to the North Pole as he prepares to deliver presents to kids around the world. Google's Santa Tracker continues an 18-year tradition for the company, allowing excited children (and parents!) to keep up...

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...