Apple Announces 'Business Essentials' Service for Small Businesses

Apple today announced the debut of Apple Business Essentials, a new subscription-based service that will offer device management like setup and onboarding, iCloud storage, and optional 24/7 access to Apple Support for small businesses with up to 500 employees.

apple business essentials
Apple Business Essentials will enable small businesses to easily configure, deploy, and manage Apple products from anywhere, and there will be an Apple Business Essentials app that employees can access to download corporate apps like Webex or Microsoft Word.

Within Apple Business Essentials, Collections enable IT personnel to configure settings and apps for individual users, groups, or devices. When employees sign in to their corporate or personally owned device with their work credentials, Collections automatically push settings such as VPN configurations and Wi-Fi passwords. In addition, Collections will install the new Apple Business Essentials app on each employee’s home screen, where they can download corporate apps assigned to them, such as Cisco Webex or Microsoft Word.

Apple Business Essentials is available today as a free beta for small businesses in the U.S. with up to 500 employees, and the service will be fully available in spring 2022. Pricing will range from $2.99 per user per month to $12.99 per user per month depending on the number of devices and the amount of iCloud storage each user needs.


There will be an option to add AppleCare+ to an Apple Business Essentials plan starting in spring 2022, and this will provide 24/7 access to Apple Support by phone, training for both IT administrators and employees, and up to two device repairs per plan each year. Employees will be able to initiate repairs directly from the Apple Business Essentials app, and an Apple-trained technician can arrive on site in as little as four hours.

Small businesses can sign up for Apple Business Essentials on Apple's website.

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...

Top Rated Comments

DHagan4755 Avatar
51 months ago
Looks like this might be fruits from the Fleetsmith acquisition last year. This is badly needed. As good as JAMF is, the fact that Apple hasn't itself provided management on par with Google or Microsoft has been an Achille's heel in enterprise/education. I expect it to grow & expand beyond 500 employees.
Score: 23 Votes (Like | Disagree)
Jeaz Avatar
51 months ago
It's strange it's taken them this long to do something like this. The iCloud/iWork suite has a lot of benefits for a small business but there's been very little support from Apple on this. With iCloud Mail, iWork and FaceTime you have a quite decent productivity suite within the Apple Eco System. Hopefully this brings even more focus to iWork apps for collaboration and other features.

I do find it unclear wether or not this includes e-mail accounts. One would have thought the whole custom domain iCloud+ service was sort of a soft launch for this.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
51 months ago
Good for the businesses. It seems like it’s going to be very seamless

All set up in one.

Service revenue ?
Score: 9 Votes (Like | Disagree)
BWhaler Avatar
51 months ago

No more leaks. They’re not saying anything anymore. ? I’m also surprised Mark Gurman did not mention or know about this.

We got leaks like this now…

[MEDIA=twitter]1457829177068081154[/MEDIA]
I generally think Prosser is a total clown and completely lies about his “leaks", but his post is spot on: Apple’s software is getting comically low quality. I can’t believe their competitors aren’t attacking this vector: sure, fast chips, but totally unreliable software.
Score: 8 Votes (Like | Disagree)
PsykX Avatar
51 months ago
It's time for Apple to be serious about businesses. They have a few advantages of course, like less IT costs, easy AI models development, etc. but they need to develop more Pro Tools ASAP.

Thinking of a better iWork suite, a collaborative work environment equivalent to Teams, and equivalent to Power tools from Microsoft (Power BI, Power Automate, Power Query, Power Pivot...). And in a place where Access is dying, they need to push FileMaker more. Microsoft has such an edge on Apple in the business world, it's not even funny.
Score: 8 Votes (Like | Disagree)
Spock Avatar
51 months ago
So is Apple in the process of Sherlocking JAMF??
Score: 6 Votes (Like | Disagree)