Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.
"You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since last year.
The Apple Watch Series 7 models are available for pre-order in more than 50 countries around the world, and will be launching on Friday, October 15.
Those hoping for an Apple Watch Series 7 on launch day should aim to place an order right when the Apple Store comes up as there have been rumors of supply constraints.
Pricing on the Apple Watch Series 7 starts at $399 for the aluminum models, which come in midnight, starlight, green, blue, and (PRODUCT)RED. Stainless steel and titanium models are also available for a higher price.
Popular Stories
While the Apple Watch Series 12 is still a few months away, a new rumor suggests that next year's Apple Watch Series 13 will mark the end of an era.
According to a recent post from a known leaker on the Chinese social media platform Weibo, the Apple Watch will be receiving a major redesign next year, and this will apparently include a new way of attaching bands to the watch. As a result, the ...
Apple accounted for roughly 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026, according to new data from Counterpoint Research.
That dominance came as Edge AI penetration across the broader smartwatch market grew 70% year-over-year, reaching 25% in the first quarter of 2026, according to Counterpoint's Global Smartwatch Shipments Tracker.
"Edge AI" refers to...
The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries.
The EU's Batteries Regulation generally requires consumer products sold in the region to let users swap out their own batteries, a push meant to keep devices in use longer and make it easier to recover...
