Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States.

"You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since last year.
The Apple Watch Series 7 models are available for pre-order in more than 50 countries around the world, and will be launching on Friday, October 15.
Those hoping for an Apple Watch Series 7 on launch day should aim to place an order right when the Apple Store comes up as there have been rumors of supply constraints.
Pricing on the Apple Watch Series 7 starts at $399 for the aluminum models, which come in midnight, starlight, green, blue, and (PRODUCT)RED. Stainless steel and titanium models are also available for a higher price.
Popular Stories
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features.
Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...
Apple is prioritizing larger batteries and more advanced health sensors over fingerprint authentication for the Apple Watch, according to a new claim from a prominent Chinese leaker.
In a new Weibo post, Instant Digital pushed back on recent speculation about biometric recognition coming to Apple's wearable lineup, claiming instead that the company remains content to let users unlock their...
On this week's episode of The MacRumors Show, we discuss Google's latest wave of announcements for Android and Gemini, the newly announced Fitbit Air, and Apple Watch Series 12 rumors.
Subscribe to The MacRumors Show YouTube channel for more videos
The centerpiece of Google's announcements this week was Gemini Intelligence, Google's new umbrella platform for AI across phones, watches, cars,...