Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.
The video starts out by saying that many Apple fans only care about Apple products, and Intel attempts to change that viewpoint. The supposed Apple fans are ushered into a room that looks similar to an Apple Store, creating the impression that they are being shown new Apple products, but the devices are actually PCs powered by Intel processors.
According to Intel's Ryan Shrout, the ad features each participant's "real" reactions instead of scripted ones. "It's surprising to see how many people that utilize tech still don't know the capabilities of the PC," he said in a tweet.
The ad is part of Intel's #GoPC marketing campaign that it launched last year after Apple started transitioning to custom Apple Silicon chips in Macs. Intel even recruited former "I'm a Mac" actor Justin Long for some of the ads.
Related Stories
Apple's former Director of Mac System Architecture Jeff Wilcox this week announced that he has left Apple to take on a new role at Intel. As noted on LinkedIn (via Tom's Hardware), Wilcox was part of Apple's M1 team and he had a key role in the transition from Intel chips to Apple silicon.
Wilcox's profile says that he "led the transition" for all Macs to Apple silicon, and prior to that, he ...
A version of Discord with native support for Apple silicon Macs is now rolling out to users, almost a year and a half after the first Macs with Apple silicon chips were shipped to customers.
Until now, Discord users have had to rely on Rosetta 2 technology to use Discord on Apple's latest Macs. While usable, Discord on Rosetta 2, which translates apps made for Intel-based Macs to run on...
Apple's official public release of macOS Monterey arrives on Monday, October 25, and users should be aware that there are several features in macOS 12 that are only available to machines powered by Apple silicon chips. In other words, they won't work on Intel-powered Macs. Differentiating the user experience like this isn't anything new to iOS users, since each year the latest iPhone models ...
Microsoft has hired Mike Filippo, a semiconductor designer who formerly worked at Apple as a chip architect, reports Bloomberg. Microsoft is aiming to further expand on chip designs for the servers that power its cloud computing services, and at Microsoft, Filippo will be working on processors for Azure servers.
Filippo joined Apple in 2019 after a decade of semiconductor design at Arm,...
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon.
Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
While it may feel rather hard to believe, today marks one year since the first Macs with Apple silicon were unveiled to the world.
At a virtual event on November 10, 2020, Apple introduced its custom-designed M1 chip, followed by three new Macs powered by the chip, including the MacBook Air, the lower-end 13-inch MacBook Pro, and the lower-end Mac mini.
With the M1 chip, Apple delivered...
In a new episode of Axios on HBO shared by MarketWatch, Intel CEO Pat Gelsinger sat down with Axios' Chief Technology Correspondent Ina Fried to discuss various topics, including Apple's transition to its own custom-designed silicon chips across its Mac lineup.
When asked if Intel has given up on the idea of the Mac running on Intel processors in the future, Gelsinger said that he hopes to...
While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer).
Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...
Popular Stories
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around.
iPhone 14
The iPhone 14 can probably be described more as an "iPhone 13S" because...
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out.
Subscribe ...
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage.
iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
Wednesday August 10, 2022 4:08 am PDT by
Sami FathiThe launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo.
Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup.
In the United States, the iPhone...
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years.
Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...
Top Rated Comments
And if someone’s an avid gamer, they’re going to know very well what (and roughly how many) games are supported on PC, Mac, PS, Xbox, etc.