Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.


Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance, battery life, ProMotion Display, and more.

Apple suggests the video will help users choose the iPhone that's the right fit for them.

Find the right iPhone for you. Let's walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max as we explore the incredible new features, sizes, and colors available.

The ‌iPhone 13‌ and 13 Pro models are available for purchase as of today, and pricing starts at $699 for the ‌iPhone 13‌ mini and goes up to a $1099 starting price for the ‌iPhone 13‌ Pro Max.

Customers who pre-order today can expect to get their devices starting on Friday, September 24.

Related Roundup: iPhone 13
Related Forum: iPhone

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Top Rated Comments

orbital~debris Avatar
36 months ago

That cinematic blur is just awful. (2:16) It makes me laugh how ****** is. Calling this cinematic? and fullhd only? This is for kids.
Yeah, and some of those children will be those who are going to be experimenting, creating, practicing and eventually becoming the next generation of cinematic storytellers. All because of Apple bringing powerful technology for everyone.

I'm glad we have Apple in artists' corner.
Score: 18 Votes (Like | Disagree)
omizzle Avatar
36 months ago
I am happy I got the Sierra Blue. Looks good in the video
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
36 months ago
"So how was the wedding?"

"Fine, but the photographer there was super bizarre. Like, he kept looking into the middle distance and talking to himself about how amazing his camera was, but it was just an iPhone. Plus, he walked backwards everywhere."
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
36 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year
All are crappy? Did Apple suddenly downgrade them on the 13; because I've been shooting with an iPhone exclusively for at least five years, and that's not my assessment.
Score: 11 Votes (Like | Disagree)
Serban55 Avatar
36 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. What we need is to get rid of that stupid notch at the top of the display
people dont give a thing about the notch after all of these years...camera for most is important from what i can tell..and not in iphones, but for android community as well
Score: 11 Votes (Like | Disagree)
usagora Avatar
36 months ago

Whoever’s serous about camera and video doesn’t use an iPhone to make videos
That's a very elitist perspective. There are different levels of "serious" when it comes to video - it's not black and white. The capabilities of these phones have come a long way since 2007 you know.
Score: 9 Votes (Like | Disagree)