Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.


Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance, battery life, ProMotion Display, and more.

Apple suggests the video will help users choose the iPhone that's the right fit for them.

Find the right iPhone for you. Let's walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max as we explore the incredible new features, sizes, and colors available.

The ‌iPhone 13‌ and 13 Pro models are available for purchase as of today, and pricing starts at $699 for the ‌iPhone 13‌ mini and goes up to a $1099 starting price for the ‌iPhone 13‌ Pro Max.

Customers who pre-order today can expect to get their devices starting on Friday, September 24.

Related Roundup: iPhone 13
Related Forum: iPhone

Top Rated Comments

orbital~debris Avatar
32 months ago

That cinematic blur is just awful. (2:16) It makes me laugh how ****** is. Calling this cinematic? and fullhd only? This is for kids.
Yeah, and some of those children will be those who are going to be experimenting, creating, practicing and eventually becoming the next generation of cinematic storytellers. All because of Apple bringing powerful technology for everyone.

I'm glad we have Apple in artists' corner.
Score: 18 Votes (Like | Disagree)
omizzle Avatar
32 months ago
I am happy I got the Sierra Blue. Looks good in the video
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
32 months ago
"So how was the wedding?"

"Fine, but the photographer there was super bizarre. Like, he kept looking into the middle distance and talking to himself about how amazing his camera was, but it was just an iPhone. Plus, he walked backwards everywhere."
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
32 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year
All are crappy? Did Apple suddenly downgrade them on the 13; because I've been shooting with an iPhone exclusively for at least five years, and that's not my assessment.
Score: 11 Votes (Like | Disagree)
Serban55 Avatar
32 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. What we need is to get rid of that stupid notch at the top of the display
people dont give a thing about the notch after all of these years...camera for most is important from what i can tell..and not in iphones, but for android community as well
Score: 11 Votes (Like | Disagree)
usagora Avatar
32 months ago

Whoever’s serous about camera and video doesn’t use an iPhone to make videos
That's a very elitist perspective. There are different levels of "serious" when it comes to video - it's not black and white. The capabilities of these phones have come a long way since 2007 you know.
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
iPad Pro OLED Feature 2

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Wednesday February 28, 2024 1:22 pm PST by
Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018. Apple is transitioning to OLED displays, and the swap will allow for a major change to the overall thickness of the device. CAD drawings of the upcoming ~11-inch and ~13-inch iPad Pro models give us some insight into just...