Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.


Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance, battery life, ProMotion Display, and more.

Apple suggests the video will help users choose the ‌iPhone‌ that's the right fit for them.

Find the right iPhone for you. Let's walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max as we explore the incredible new features, sizes, and colors available.

The ‌iPhone‌ 13 and 13 Pro models are available for purchase as of today, and pricing starts at $699 for the ‌iPhone‌ 13 mini and goes up to a $1099 starting price for the ‌iPhone‌ 13 Pro Max.

Customers who pre-order today can expect to get their devices starting on Friday, September 24.

Related Forum: iPhone

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
iphone 17 ceramic shield

Regular iPhone 17's USB-C Charging Speeds Tested With Apple Chargers

Friday September 26, 2025 9:01 am PDT by
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter 30W USB-C Power Adapter 35W Dual USB-C Port Power Adapter 35W Dual USB-C Port Compact Power Adapter 40W Dynamic Power Adapter with 60W Max...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...

Top Rated Comments

orbital~debris Avatar
53 months ago

That cinematic blur is just awful. (2:16) It makes me laugh how ****** is. Calling this cinematic? and fullhd only? This is for kids.
Yeah, and some of those children will be those who are going to be experimenting, creating, practicing and eventually becoming the next generation of cinematic storytellers. All because of Apple bringing powerful technology for everyone.

I'm glad we have Apple in artists' corner.
Score: 18 Votes (Like | Disagree)
omizzle Avatar
53 months ago
I am happy I got the Sierra Blue. Looks good in the video
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
53 months ago
"So how was the wedding?"

"Fine, but the photographer there was super bizarre. Like, he kept looking into the middle distance and talking to himself about how amazing his camera was, but it was just an iPhone. Plus, he walked backwards everywhere."
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
53 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year
All are crappy? Did Apple suddenly downgrade them on the 13; because I've been shooting with an iPhone exclusively for at least five years, and that's not my assessment.
Score: 11 Votes (Like | Disagree)
Serban55 Avatar
53 months ago

camera camera camera, all are crappy and most people don’t give a thing about focus pull. What we need is to get rid of that stupid notch at the top of the display
people dont give a thing about the notch after all of these years...camera for most is important from what i can tell..and not in iphones, but for android community as well
Score: 11 Votes (Like | Disagree)
usagora Avatar
53 months ago

Whoever’s serous about camera and video doesn’t use an iPhone to make videos
That's a very elitist perspective. There are different levels of "serious" when it comes to video - it's not black and white. The capabilities of these phones have come a long way since 2007 you know.
Score: 9 Votes (Like | Disagree)