Apple Quietly Removes 256GB iPhone SE Model From Online Store

Following updates to its product lineups this week, Apple has quietly discontinued the 256GB capacity option for the iPhone SE.

iPhone SE 2020 Side Cropped for Feature copy
Prior to this week, the ‌iPhone SE‌ was available in 64GB, 128GB, and 256GB configurations, but since Tuesday's "California streaming" event and subsequent product lineup rejig, only the first and second of those capacities are listed on Apple's online store. Pricing for the 64GB and 128GB ‌iPhone SE‌ options remains the same.

According to Apple analyst Ming-Chi Kuo, Apple is planning an update to the ‌iPhone SE‌ for the first half of 2022. The current model was launched in April 2020, so the removal of the 256GB variant could be a sign that Apple is beginning to ramp down production of this particular model.

During its virtual event, Apple announced that the iPhone 13 and ‌iPhone 13‌ mini start with 128GB of storage, which is double the base 64GB offered for the iPhone 12 and iPhone 12 mini.

The storage capacities available for the ‌iPhone 13‌ and ‌iPhone 13‌ mini include 128GB, 256GB, and 512GB, while the iPhone 13 Pro and ‌iPhone 13 Pro‌ Max also have a new 1TB storage option.

Pricing continues to start at $699 for the ‌iPhone 13‌ mini, $799 for the ‌iPhone 13‌, $999 for the ‌iPhone 13 Pro‌, and $1,099 for the ‌iPhone 13 Pro‌ Max. Preorders for the new ‌iPhone 13‌ models begin Friday.

Related Roundup: iPhone SE
Buyer's Guide: iPhone SE (Neutral)
Related Forum: iPhone

Top Rated Comments

JPack Avatar
18 months ago
At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Score: 27 Votes (Like | Disagree)
iSayuSay Avatar
18 months ago

At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Well then Apple should remove the 64GB, and lower the price for 128 and 256GB overall. Say goodbye to 64GB iPhones once and for all.
Score: 19 Votes (Like | Disagree)
bobob Avatar
18 months ago

('https://www.macrumors.com/2021/09/16/apple-discontinues-256gb-iphone-se-model/')

Apple has quietly discontinued the 256GB capacity option for the iPhone SE.
What? No keynote?!? :eek:
Score: 18 Votes (Like | Disagree)
Ritmo Avatar
18 months ago
California cleaning
Score: 16 Votes (Like | Disagree)
Hammerd Avatar
18 months ago

At this point, the majority of customers buying the SE are price sensitive. So no need for 256GB. When SE came out last year, you could argue some were looking for a new device with a small form factor. Today, you can buy the iPhone 12 and 13 mini.
Touch ID!
Score: 14 Votes (Like | Disagree)
555gallardo Avatar
18 months ago
I feel like launching the iPhone SE 2020 shortly before iPhone 12 mini was a misstep for both devices. I’m aware of the vastly different price range, but the smallest 12 had a lot of discounts in the past few months.
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...