Apple Surveying Canada's Largest Cities With Specialized Backpacks to Improve Maps

Apple Maps team members wearing specialized camera-equipped backpacks will be walking in Canada's three largest cities of Toronto, Montréal, and Vancouver through October to help improve the Apple Maps app.

apple maps camera backpack

Apple Maps backpack in Southern California as spotted by Joanna Stern

Apple typically drives a fleet of vehicles around the world to collect Maps data, including street-level imagery for its Look Around feature, but it conducts pedestrian surveys "in areas where vehicles simply can't go." Apple promises that the pedestrian surveys offer the "same privacy protections as the Apple Maps vehicles."

A list of locations maintained on Apple's website reveals that the company began the pedestrian surveys in Toronto, Montréal, and Vancouver on September 11. Apple will also be surveying the Region of Durham immediately east of Toronto.

Apple says it is committed to protecting the public's privacy while conducting these surveys. In line with Google's Street View, Apple censors faces and license plates in imagery made available through its Look Around feature. If you have comments or questions about this process, your privacy rights, or would like to request that a face, license plate, or your own house be censored, Apple says to email mapsimagecollection@apple.com.

Introduced in iOS 13, Look Around provides 3D street-level imagery that can be zoomed and panned. The feature is already available in Canada, but Apple periodically revisits some locations "in an effort to maintain a high-quality, up-to-date map." Look Around is also available in parts of the United States, UK, Ireland, and Japan.

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...

Top Rated Comments

AngerDanger Avatar
35 months ago
"How do we test our jetpack project in public without people noticing?"

"You know the 'Apple Maps' text we put on surveying cars?"



Attachment Image
Score: 41 Votes (Like | Disagree)
Expos of 1969 Avatar
35 months ago
That backpack is the item being tested. It will provide all day battery life when you are wearing the Apple Glasses.
Score: 18 Votes (Like | Disagree)
robinp Avatar
35 months ago
Seen these around London (UK) a few times over the last year or so. Makes sense as there are lots of places where cars can't go, such as paths across parks, alleyways, pedestrianised areas etc.
Score: 14 Votes (Like | Disagree)
fwmireault Avatar
35 months ago
The backpack looks like a giant MagSafe Battery pack
Score: 7 Votes (Like | Disagree)
johnnyenv Avatar
35 months ago
Apple branded Ghostbusters Ecto Proton pack
Score: 6 Votes (Like | Disagree)
orbital~debris Avatar
35 months ago
These will be Droids one day, walking around surveying, doing the heavy lifting.
Score: 6 Votes (Like | Disagree)