Apple to Start Selling All 24-Inch iMac Colors in Retail Stores - MacRumors
Skip to Content

Apple to Start Selling All 24-Inch iMac Colors in Retail Stores

We're not expecting new Macs to debut at Apple's upcoming "California Streaming" event, but according to Bloomberg's Mark Gurman, Apple is making one small tweak to its Mac sales plans.

m1 imac
After the September 14 event, Apple retail stores will begin selling the 24-inch iMac in all colors, which will mean all seven colors will be able to be purchased in store.

Right now, Apple's retail stores only offer the ‌iMac‌ in green, pink, blue, and silver. The yellow, orange, and purple colors cannot be purchased in stores and must be ordered online.

The change will make it easier for customers who want one of the more unusual ‌iMac‌ colors to get an ‌iMac‌ right away without having to wait for shipping. It may also mean that third-party stores will be able to carry additional colors, as retailers like Best Buy have also been limited to green, pink, blue, and silver.

There are highly anticipated redesigned 14 and 16-inch MacBook Pro models that are in the works, but unfortunately, we are not expecting these new machines at the September event. Instead, Apple will likely hold a second October and/or November event that will focus on Macs and iPads.

Related Roundup: iMac
Buyer's Guide: iMac (Don't Buy)
Related Forum: iMac

Popular Stories

m3 imac

Apple Reportedly Planning to Launch iMac With OLED Display

Monday March 30, 2026 4:59 am PDT by
Apple is preparing to launch an iMac featuring an OLED panel with higher brightness, according to ZDNet Korea. Apple has apparently requested that Samsung Display, LG Display, and other suppliers produce 24-inch OLED panel samples suitable for a future iMac model using their mass-production facilities. This would be the biggest ever OLED display offered on an Apple device. Specifically,...
Apple iMac M4 hero feature

Apple's Next Big iMac Upgrade Revealed

Tuesday April 14, 2026 8:48 am PDT by
Apple's next major iMac upgrade will be an OLED panel, according to ZDNet Korea, though it won't arrive until 2029 or 2030. Apple has apparently asked Samsung Display, LG Display, and other suppliers to produce 24-inch OLED panel samples on their mass-production lines, targeting 600 nits of brightness and around 218 pixels-per-inch (PPI). The current iMac's 24-inch LCD offers 500 nits at the ...
lacie ssd macbook%402x

Apple Store External Storage Prices Spike Amid AI-Driven Shortage

Monday March 23, 2026 5:49 am PDT by
Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around...

Top Rated Comments

60 months ago
Cool, now they need to sell Macs with 16gb of RAM in the stores.
Score: 18 Votes (Like | Disagree)
60 months ago
It’s time to bring on the M1X Macs. Also, the base model 24-inch M1 iMac is a rip-off. Get the next tier up for some desktop decency. 😅
Score: 11 Votes (Like | Disagree)
zorinlynx Avatar
60 months ago
When the heck are they going to release the successor to the 27"?

I set up a 24" M1 iMac to replace a 27" iMac for a professor at work today, and it felt like a baby Mac compared to what it replaced. The professor even seemed unsure as he was starting to use it, even though he himself requested it.

It's really annoying that upgrading to a new M1 iMac right now means a reduction in screen size. That really shouldn't be the case! C'mon Apple.
Score: 10 Votes (Like | Disagree)
TSE Avatar
60 months ago
The masterful logistics of Apple is absolutely mind blowing.
Score: 8 Votes (Like | Disagree)
60 months ago

that chin has to go sooner rather than later
Raise your eyes like 6" and look at the actual display. You'll be surprised how little that tech blogger BS about "chins" and "bezels" actually matters at all when you're, you know, using the computer.
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
60 months ago
Nice! Easier for everyone to pick up the Mac from the store.
Score: 5 Votes (Like | Disagree)