Hulu Raising Prices for On-Demand Plans to Push Subscribers to Bundle
Hulu today informed customers that it is planning to raise the price of its ad-supported and ad-free on-demand plans by $1, an increase that will impact both new and existing subscribers.
The ad-supported plan, which costs $5.99, is going up to $6.99 per month, while the ad-free plan will be priced at $12.99, up from $11.99. The pricing changes are set to go into effect on October 8.
Pricing on the Disney Bundle that includes access to Hulu ad-supported content, Disney+, and ESPN+ is not changing, and it will continue to be available for $13.99. The Disney Bundle with ad-free Hulu is still $19.99.
Now that there's a $1 price difference between the ad-free Hulu subscription and the lower tier Disney Bundle, customers may be more willing to choose the Disney bundle to get access to all three Disney streaming services. As Variety points out, the bundle now provides a 36 percent discount compared to separate subscriptions.
The Hulu + Live TV plans are also not changing in price at this time and continue to start at $64.99 per month.
Hulu has never before raised the price of its ad-supported tier, and in 2019, dropped the cost from $7.99 per month to $5.99 per month. Hulu is still competitively priced with Netflix, which is priced starting at $8.99 for a basic plan and goes all the way up to $17.99 per month for the premium tier.
Popular Stories
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
Top Rated Comments
I sure wish there was a company that offered one-stop-shopping for all these channels, a single bill each month, and a free set-top box for my TV...oh, wait a minute!
Seriously, the extreme balkanization of streaming video content providers is yet another example of how what's good for the entertainment business is bad for viewers. We've gone from one extreme, forced bundles of huge numbers of channels, to another extreme, where anything desirable requires another "exclusive" subscription.
Corporate greed never ceases to amaze. Charge more for the same service, year after year. Break up bundles to only come back to bundles. Eliminate ads to only reintroduce ads.
Per the article, "One of Hulu’s big selling points is that it’s the only service that gives viewers next-day access to current shows from each of the major U.S. broadcast networks." I use it for FX and NBC shows as well as some NBC, SNL, vintage stuff etc.