Gurman: Apple Watch Series 7 Will Be Available in Limited Quantities At Launch

Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman.

Apple Watch 7 Unreleased Feature Flat red
In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's production headaches: The company delays its Apple Watch announcement until the production issues are resolved, it goes ahead with the announcement and makes the Series 7 available in limited quantities, or Apple announces the watch but doesn't make it available until a later date.

According to Gurman, Apple will announce the ‌Apple Watch Series 7‌ alongside the iPhone this month, but some models will ship later than usual or in limited quantities.

But if you can't wait to get the new watch, you may have to. My colleague Debby Wu and I reported that the new display is causing production headaches. When that happens with a new product, there are typically three outcomes: The announcement is delayed until the issues are fixed, the product launches on time in small quantities, or the device is announced on time but goes on sale later.

I'm led to believe that we'll see an announcement during the usual September event alongside the iPhone, but there will be a mix of the models shipping late or in small quantities.

The ‌Apple Watch Series 7‌ will feature a much more dramatic design change that will make it clearly distinguishable from prior Apple Watch models. It will come in new 41mm and 45mm size options, up from 40 and 44mm, and feature updated screen technology and a flat-edged design similar to the iPhone 12. New health sensor features aren't expected, but the new model is likely to have a faster processor and possibly improved battery life.

Based on past event dates, the most likely date for the ‌iPhone 13‌ and ‌Apple Watch Series 7‌ event is Tuesday, September 14. For everything you can expect in the new Apple Watch, check out our dedicated guide.

Related Roundup: Apple Watch Series 7
Related Forum: Apple Watch

Top Rated Comments

TheYayAreaLiving Avatar
2 weeks ago
Not surprised by this report at all. It happens every year. Hoping Apple releases the new Apple Watch in a timely manner.

Scarcity Principle. This is pure economics and marketing 101.
Score: 7 Votes (Like | Disagree)
Seoras Avatar
2 weeks ago
I can hear the noise of knives being sharpened by EBay scalpers at this news.
Score: 7 Votes (Like | Disagree)
whlee75 Avatar
2 weeks ago
production issues, limited supply, possible launch delay...
if i could have a nickel...
Score: 6 Votes (Like | Disagree)
twistedpixel8 Avatar
2 weeks ago

Order Limit quantity 1 ;)
So were most online shops for the PS5 but the bots still managed to place thousands of orders.
Score: 5 Votes (Like | Disagree)
Saturn007 Avatar
2 weeks ago
This guy Gurman is brilliant! His insights are phenomenal.

Not mentioned here, but I understand he also predicted that, in these circumstances, the watch will either be priced the same as last year's, lower than last year's, or higher.

In a special report, only for subscribers, he also said his sources confirmed that there will be new features added this year or in the coming years to Apple products!

At least Prosser makes actual predictions, even if his batting average isn't the greatest.

[Trigger warning: That's a clickbait comment! ?]
Score: 4 Votes (Like | Disagree)
Iconoclysm Avatar
2 weeks ago

Well consumers keep falling for it so Apple keep playing the same old card! It amazes me that the vast majority of consumers don’t see through it.

That said, this year is a bit different with Brexit and the semiconductor shortage. For example, just about all EU car factories are on hold because of all of this. In the UK our used car prices have soared. My 1 year old car is worth almost what I paid for it - how crazy is that?! Of course it’s temporary and it will plummet in a few months but still strange to see mainstream cars appreciate in value.
Ok, so explain how Apple has record sales at launch every year if they’re purposefully holding anything back? When are you people going to let go of the conspiracies?
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Watch 7 Unreleased Feature Flat

When is the Apple Watch Series 7's Release Date?

Thursday September 9, 2021 2:00 am PDT by
Apple announced the Apple Watch Series 7, the company's latest and most advanced smartwatch, at its September "California Streaming" event, revealing the long-awaited features of the new device. The Apple Watch Series 7 was announced alongside the iPhone 13 lineup, featuring a larger design, a bigger Retina display with slimmer display borders, improved durability, faster charging, new color ...
Apple Watch 7 Unreleased Feature Flat

Apple Watch Series 7 Production Will Reportedly Ramp Up at End of September, New MacBook Pros Expected Later in Fall

Thursday September 2, 2021 6:26 am PDT by
Following a report earlier this week from Nikkei Asia that claimed volume production of upcoming Apple Watch Series 7 models had been delayed due to manufacturing challenges, a new report has offered a more specific timeframe. According to a paywalled preview of a DigiTimes report, suppliers are scheduled to ramp up Apple Watch Series 7 production starting at the end of September. That...
91mmobile apple watch series 1

What to Expect From the Apple Watch Series 7

Friday August 27, 2021 11:12 am PDT by
Apple in just a few weeks is expected to release the Apple Watch Series 7 alongside new iPhone 13 models, and it's looking like this could be one of the most exciting design updates we've had to the Apple Watch in a few years. Subscribe to the MacRumors YouTube channel for more videos. We're not expecting new health features this year, and if there are new health sensors, Apple has kept them...
apple watch series 7 mystery

What Went Wrong: Apple Watch Series 7 Rumors Edition

Thursday September 16, 2021 6:57 am PDT by
Going into an Apple fall season, excitement typically revolves around the new iPhones. This year, however, the Apple Watch stole some of the iPhone's spotlight due to reports, leaks, and rumors suggesting it would be getting a significant redesign. One of the biggest surprises during Apple's "California streaming" event was the new Apple Watch, not because of the features or design it...
apple watch series 7

Apple Watch Series 7 to Come in 41mm and 45mm Case Sizes, Will Be Compatible With Older Bands

Tuesday September 14, 2021 2:48 pm PDT by
Apple hasn't released full details on the Apple Watch Series 7 as of yet because it's not set to launch until later this fall, but the new Apple Watch bands that came out today confirm that the Series 7 will be available in 41mm and 45mm sizes. The 41mm Apple Watch Series 7 replaces the 40mm Apple Watch Series 6, while the 45mm Apple Watch Series 7 replaces the 44mm Apple Watch Series 6....
apple watch series display lineup

Apple Watch Series 7 Tidbits: S7 Chip, Storage Remains 32GB, USB-C Fast Charging Cable in the Box, and More

Wednesday September 15, 2021 9:00 am PDT by
Contrary to some recent media reporting, MacRumors can confirm that the new Apple Watch Series 7 is powered by a new S7 chip, although the S7 is based around the same CPU found in the S6 chip from the Series 6. Apple announced the Apple Watch Series 7 during its event yesterday, but the watch will not be available until "later this fall." As a result, Apple has so far offered relatively...
91mmobile apple watch series 1

Apple Watch Series 7 Major Redesign Revealed

Friday August 27, 2021 3:07 am PDT by
A major redesign appears to be in store for the upcoming Apple Watch Series 7 models, based on recent reports. According to renders from 91mobiles that were reportedly obtained from supply chain sources, the Apple Watch Series 7 will offer a new design that mirrors the squared-off edges of the iPhone 12 lineup, iPad Pro, iPad Air, and 24-inch iMac. The Series 7 will also apparently be 1.7mm...
91mmobile apple watch series 1

Alleged Apple Watch Series 7 CAD Renders Reveal New Design With Flat Edges and Larger Display

Tuesday August 17, 2021 5:34 am PDT by
The upcoming Apple Watch Series 7 will feature flat edges, a larger display thanks to smaller bezels, and a more prominent speaker, according to new CAD renders, allegedly obtained from industry sources, shared today by 91mobiles. The renders reveal an updated Apple Watch design that takes inspiration from the flat-edges of the iPhone 12, iPad Pro, iPad Air, and the upcoming 14 and 16-inch...
Apple Watch 7 Unreleased Feature Flat red

Kuo: Apple Watch Series 7 to Ship Later This Month After Production Issues Fixed

Thursday September 9, 2021 11:39 pm PDT by
Apple has resolved its Apple Watch Series 7 production issues and will start mass producing the new model in mid to late September, with a launch later the same month still on schedule, according to a new investor note by analyst Ming-Chi Kuo seen by MacRumors. The production issue of the Apple Watch 7 is mainly related to the panel side. However, it has been resolved, and mass production of...
apple watch series 6 faces

Apple Watch Series 7 Expected to Feature New Watch Faces to Take Advantage of Larger Displays

Sunday August 29, 2021 6:04 am PDT by
Along with an increase in size for the upcoming Apple Watch Series 7, which is rumored to feature larger 41mm and 45mm sizes, Apple plans to include new watch faces that take advantage of the larger displays. In the latest publication of his "Power On" newsletter, Bloomberg's Mark Gurman has put his weight behind recent rumors suggesting that thanks to smaller bezels and a flat-edged design, ...