Apple is reportedly planning to increase the price of the upcoming iPhone 13 series as a way to compensate for the increased costs of chip production from its leading chip supplier TSMC, according to a report from DigiTimes.
According to the report, TSMC is planning to increase the costs of its chip production, impacting several customers, including Apple. TSMC is reportedly looking to increase its costs by as much as 20% for its "advanced and mature process technologies." The new changes are expected to go into effect in January.
TSMC has reportedly notified customers of price increases by as much as 20% for its advanced and mature process technologies, with the new prices set to be effective starting January 2022. The price adjustments will also be for the orders scheduled to be fulfilled starting December.
For TSMC's advanced sub-7nm process technologies, quotes will rise by 3-10%, the sources indicated. Apple, the biggest client of TSMC with its orders accounting for over 20% of the foundry's total wafer revenue, will experience a 3-5% price hike, the sources said.
As a way to compensate for the increase of the costs, Apple is reportedly eyeing to increase the costs of the upcoming iPhone 13 series to "mitigate the impact of rising costs on their profitability."
While facing rising production costs, brand vendors may end up passing the costs onto end-market customers, the observers said.
Apple is likely to set higher prices for its upcoming iPhone and other series, according to market sources. Multiple notebook brand vendors, which have raised their prices by 5-10% so far this year, continue to explore ways to mitigate the impact of rising costs on their profitability.
Apple this year is preparing some considerable improvements for the iPhone 13, including features specifically designed for professional photographers and videographers. On the higher-end models of the upcoming lineup, Apple is rumored to be adding support for ProRes for videos and portrait mode videos. Apple may see both of these features as justification for an increase in price on its most premium iPhones.
Apple is expected to hold an all-digital event which will include the announcement of the iPhone 13 and Apple Watch Series 7 in just a few weeks. To catch up on everything we know about the upcoming iPhones, be sure to check out our comprehnsive guide.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
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While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
I'm sure Apple will lower the prices again as soon as the chip shortage ends and the production get cheaper, like they have always done in the past. Oh wait ...
I mean, the prices have always looked nice in US dollar but it is just insane to see that price tag in something like Euro. Yes, tax is not included in the price blablabla but it still does not come close. I remember those days when Apple only replaced the $ sign with the € sign but now it is like 200 in Euro on top! they also seem to be penny pinching with ridiculous prices like "X Euro and 41 Cent". Even Apple must know their prices are insane, since they are usually promoting the "from" price, based on a monthly financed price now instead of showing the full price straight away. Who would have ever thought you will have to finance a phone?! I know the US loves financing stuff and paying later but that usually does not fly well here.
Thankfully I am not in the market of a new iPhone. I have not even taken advantage of the 12 Pro Max camera yet thanks to going from lockdown to lockdown. Finally will be able to use it for the first time on vacation in a year next week. Also, iOS has advanced so little. What do you need to upgrade for? Only to go back using the same apps on the same Home Screen that you probably haven't been bothered to change in years :D
edit: just realised this post is a lot about "me" lol oh well, it is a forum
