YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features.

youtube premium lite
First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being interrupted by ads.

A YouTube spokesperson told The Verge:

"In Nordics and Benelux (except for Iceland), we're testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube."

A standard YouTube Premium plan costs around €11.99/£11.99 a month in Europe and $11.99 in the United States, and includes ad-free viewing on web, mobile app, smart TVs and consoles, as well as ad-free YouTube Music listening, background playback, and offline downloads.

As The Verge notes, the "Lite" option costs around 60% of the price of a Premium plan but only offers a quarter of the features. However, YouTube says that the subscription plan is still in an experimental phase, and that it could still roll out more plans to gauge user feedback.

Tag: YouTube

Top Rated Comments

Le0M Avatar
35 months ago
They should stop asking to go premium every few minutes. That would be good news.
Score: 33 Votes (Like | Disagree)
adammusic Avatar
35 months ago
Just make YouTube premium cheaper.
Or make offline downloads cost additional.
I don’t want ads and i want background playback.
Don’t use offline downloads at all.
Score: 32 Votes (Like | Disagree)
cheesygrin Avatar
35 months ago
Is it just me that really has an issue with YouTube charging extra for background playback, which is essentially an operating system feature, not an app feature?

£12 per month for this and no ads is too high. I trialled it and then cancelled. I would pay £6 pm, but only if background playback was also added.
Score: 20 Votes (Like | Disagree)
xyz01 Avatar
35 months ago
This is interesting.

Ad-free viewing of videos is what I'm interested in, but the "normal" price includes Youtube Music. I also have music streaming elsewhere, I have no need for that from Youtube - so getting rid of that to reduce the price would be my first pick.
Score: 15 Votes (Like | Disagree)
Villarrealadrian Avatar
35 months ago
Or you can just download Brave Browser and never see an ad again for free!
Score: 15 Votes (Like | Disagree)
contacos Avatar
35 months ago
Or you just „fly“ to Turkey and pay less than a cheese burger for the premium subscription ?.
Premium Lite. What a stupid name.

by the way, how does Google still get away with a more expensive subscription price via Apple IAP? I thought this wasn’t allowed and that’s why Netflix stopped signing up from iOS all together
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...