YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features.

youtube premium lite
First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being interrupted by ads.

A YouTube spokesperson told The Verge:

"In Nordics and Benelux (except for Iceland), we're testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube."

A standard YouTube Premium plan costs around €11.99/£11.99 a month in Europe and $11.99 in the United States, and includes ad-free viewing on web, mobile app, smart TVs and consoles, as well as ad-free YouTube Music listening, background playback, and offline downloads.

As The Verge notes, the "Lite" option costs around 60% of the price of a Premium plan but only offers a quarter of the features. However, YouTube says that the subscription plan is still in an experimental phase, and that it could still roll out more plans to gauge user feedback.

Tag: YouTube

Top Rated Comments

Le0M Avatar
11 months ago
They should stop asking to go premium every few minutes. That would be good news.
Score: 33 Votes (Like | Disagree)
adammusic Avatar
11 months ago
Just make YouTube premium cheaper.
Or make offline downloads cost additional.
I don’t want ads and i want background playback.
Don’t use offline downloads at all.
Score: 32 Votes (Like | Disagree)
cheesygrin Avatar
11 months ago
Is it just me that really has an issue with YouTube charging extra for background playback, which is essentially an operating system feature, not an app feature?

£12 per month for this and no ads is too high. I trialled it and then cancelled. I would pay £6 pm, but only if background playback was also added.
Score: 20 Votes (Like | Disagree)
xyz01 Avatar
11 months ago
This is interesting.

Ad-free viewing of videos is what I'm interested in, but the "normal" price includes Youtube Music. I also have music streaming elsewhere, I have no need for that from Youtube - so getting rid of that to reduce the price would be my first pick.
Score: 15 Votes (Like | Disagree)
Villarrealadrian Avatar
11 months ago
Or you can just download Brave Browser and never see an ad again for free!
Score: 15 Votes (Like | Disagree)
contacos Avatar
11 months ago
Or you just „fly“ to Turkey and pay less than a cheese burger for the premium subscription ?.
Premium Lite. What a stupid name.

by the way, how does Google still get away with a more expensive subscription price via Apple IAP? I thought this wasn’t allowed and that’s why Netflix stopped signing up from iOS all together
Score: 12 Votes (Like | Disagree)

Related Stories

us subscription revenue 2021

Sensor Tower: iOS Users Spent $13.5 Billion on Top 100 Subscription Apps in 2021, Up 31% Year-on-Year

Friday February 25, 2022 3:21 am PST by
Consumer spending on the top 100 non-game subscription-based apps across mobile platforms grew 41% year-on-year to $18.3 billion in 2021, up from 13 billion in 2020, according to a new report from analytics firm Sensor Tower. According to the data, revenue from subscription apps purchased on the App Store and the Google Play Store represented around 14% of the $131.6 billion that consumers...
Apple vs Spotify feature2

Apple Music Is the World's Second Most Popular Music Streaming Service Behind Spotify

Thursday January 20, 2022 2:38 am PST by
Apple Music is the second most popular music streaming service globally, but remains far behind Spotify in its continuing quest for streaming dominance, according to new market research. According to a new report by Midia Research, Apple Music subscribers made up 15% of all streaming service listeners in the global market in the second quarter of 2021, placing it in a distant second place...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
flexibits holiday

MacRumors Exclusive: Get 50% Off Your First Year of Flexibits Premium for Fantastical and Cardhop

Tuesday December 21, 2021 6:57 am PST by
MacRumors and Flexibits have partnered up this week, offering our readers a chance to take 50 percent off their first year of Flexibits Premium, which includes popular apps Fantastical and Cardhop. This offer will run through December 31 on the Flexibits website, and the subscription supports apps across macOS, iOS, and iPadOS. Note: MacRumors is an affiliate partner with Flexibits. When you...
maxresdefault

5 Useful Apps for Boosting Your Productivity in 2022

Tuesday January 4, 2022 1:18 pm PST by
January is when many of us make New Year's resolutions for improvements that we want to enact in the new year, and if you're looking to bolster your productivity and adopt new habits, we have a great list of iOS and Mac apps that you might want to check out. Subscribe to the MacRumors YouTube channel for more videos. We've outlined the apps, provided links, and listed app pricing below, but...
YouTube Picture in Picture Feature

YouTube Still Testing Picture-in-Picture on iOS With Premium Subscribers [Updated]

Tuesday February 1, 2022 11:53 am PST by
YouTube today extended its testing period for the iPhone's picture-in-picture feature by an additional two weeks. YouTube Premium subscribers now have access to picture-in-picture mode on iOS as an "experimental feature" until February 14, according to YouTube. The feature was originally set to be available until January 31, but the date has been pushed forward several times....
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
spotify hifi still waiting

Spotify Still Can't Say When Its Delayed 'HiFi' Streaming Service Will Launch

Monday January 10, 2022 2:08 am PST by
Spotify users waiting to learn when the service's delayed "HiFi" premium audio service will materialize currently remain none the wiser, after the company responded noncommittally to requests for more information on its user community forums. Back in February, Spotify announced plans to introduce a "HiFi" premium tier by the end of 2021. According to Spotify, the feature will offer...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
iOS 16 mock for feature wishlist

iOS 16 Wishlist: Features MacRumors Readers Want to See in the Next Version of iOS

Friday May 27, 2022 2:15 pm PDT by
There's just over a week to go until the 2022 Worldwide Developers Conference, which is one of the biggest Apple events of the year. We've heard surprisingly little about iOS 16 this year, so we're in for some major surprises when June 6 rolls around. As we wait for the keynote event, we thought we'd share some iOS 16 wishlist items from MacRumors readers, because who knows? We just might...
top stories 28may2022

Top Stories: WWDC 2022 Schedule, New Apple Watch Pride Bands, and More

Saturday May 28, 2022 6:00 am PDT by
It's Memorial Day weekend in the United States, and that means WWDC is right around the corner and anticipation is building for what we might see at the opening keynote. Software updates are a given, but will we see any new hardware? Other news this week included the annual release of new Pride-themed Apple Watch bands, iPhone 14 Pro rumors, and Sony's latest headphones that compete against...
a16 5nm m2 3nm feature 2

Alleged Apple Chip Plans Suggest 'A16' Will Stick With 5nm, 'M2' to Make Jump to 3nm Instead

Friday May 27, 2022 6:54 am PDT by
The "A16" chip for the iPhone will reportedly be manufactured with the same process as the iPhone 13's A15 Bionic, with Apple saving a bigger performance leap for the "M2" chip designed for its next-generation Macs. Meanwhile, the company is working on a "final" M1 chip variant that uses more powerful cores from the A15, according to the leaker known as "ShrimpApplePro." In a thread on...