The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021.
The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, according to CIRP. As pandemic-related restrictions ease in the United States, the Chicago-based research firm said increased consumer spending correlated with consumers shifting to more expensive iPhone models.
"Apple did very well as it emerged from the COVID-19 pandemic," said Josh Lowitz, a CIRP co-founder. "Increased consumer spending correlated with consumers shifting to more expensive iPhone models as they retired older phones and shopped more at Apple's own retail locations to buy those iPhones."
The shift to more expensive models resulted in the iPhone's average selling price in the United States rising to $869 in the June 2021 quarter, added Lowitz.
The research note also indicates that Apple experienced a significant increase in iPhone sales through its retail operations, including both physical stores and online. In the June 2021 quarter, 27% of iPhone sales in the United States were completed through Apple, compared to a previous high of 21% in September 2020, according to CIRP.
CIRP bases its findings on its survey of 500 customers in the United States who purchased an iPhone, iPad, Mac, or Apple Watch in the April-June 2021 period.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
