AT&T Ends Data Throttling for Unlimited Elite Customers, Adds 40GB Hotspot Data and 4K HBO Max

AT&T today announced new features that will be provided to its Unlimited Elite customers, which is its highest-tier and most expensive data plan at $85 per month.

ATT new 2016 logo featured
Starting this week, Unlimited Elite customers will have access to unlimited data that is not slowed down at peak times after hitting a specific data cap. AT&T says that all Unlimited Elite customers can continue to access high-speed data regardless of how much data they've used.

AT&T Unlimited Elite previously included 100GB of premium data, after which AT&T would temporarily slow data speeds at times of peak usage.

AT&T is also increasing mobile hotspot data from 30GB to 40GB, so Unlimited Elite customers can use more data when tethered. HBO Max, which is included in the Unlimited Elite plan, can now be streamed in 4K resolution.

Additionally, AT&T is building in ActiveArmor security, which is designed to automatically block fraud calls and notify users of spam risk alerts.

The Unlimited Elite plan includes unlimited talk and text, 5G access, unlimited texting to more than 120 countries, and six months of Stadia Pro access. These new features will be automatically rolling out to all Unlimited Elite customers this week.

Tag: AT&T

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
best deals green hero

Best Apple Deals of the Week: Early Black Friday Deals Hit AirPods 4, M5 MacBook Pro, and More

Friday November 14, 2025 11:10 am PST by
Early Black Friday deals are in full swing this week, with best-ever prices available on AirPods 4, iPhone 17, M5 MacBook Pro, and much more. We're recapping all these deals below and more, also including great sitewide sales at Anker and OWC, plus Woot's popular steep discounts on Apple Watch bands. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...

Top Rated Comments

aibo Avatar
57 months ago
Wow, removing limits on their "Unlimited" plans. What a genius idea.
Score: 57 Votes (Like | Disagree)
Braderunner Avatar
57 months ago

Always. I don’t see how a lot of people make it through the day. My head would explode from complaining so much.
Can you see the irony? ?
Score: 11 Votes (Like | Disagree)
The Oak Avatar
57 months ago
T-Mobile is the 5G King right now. AT&T and Verizon are going to have to heat things up in other offerings or they will bleed customers to T-Mobile.
Score: 10 Votes (Like | Disagree)
dohspc Avatar
57 months ago
Thank You AT&T!
Score: 8 Votes (Like | Disagree)
danny1305 Avatar
57 months ago
More good news! And, as usual, without a doubt…there will be people complaining
Score: 8 Votes (Like | Disagree)
adamjackson Avatar
57 months ago
Definitely not a monopoly.

You know what Verizon can't do? Offer HBO Max to its customers for free.
Score: 7 Votes (Like | Disagree)