Apple Considering Purchasing Reese Witherspoon's 'Hello Sunshine' Media Company
Reese Witherspoon-owned media company Hello Sunshine is considering a sale, and Apple is one of the interested parties, reports The Wall Street Journal.

Apple already works with Hello Sunshine on popular Apple TV+ series "The Morning Show," which stars Witherspoon. Hello Sunshine is also involved in several upcoming Apple TV+ shows like "Surface" starring Gugu Mbatha-Raw, "The Last Thing He Told Me" with Julia Roberts, and country music reality series "My Kind of Country."
Hello Sunshine reportedly began pursuing a sale in the last couple of months and has received interest from multiple suitors, one of which is Apple. The company could be valued at as much as $1 billion, due to hits like the aforementioned series "The Morning Show" and also "Big Little Lies" and "Little Fires Everywhere."
The production company is working with investment bankers to explore its options, and there is no guarantee that it will be sold, nor that Apple will purchase it.
If Apple does indeed purchase Hello Sunshine, it could ultimately be folded into Apple Studios, Apple's own production company that is involved with some of its Apple TV+ shows. Apple Studios is thus far working on "Surface," "Snow Blind" with Jake Gyllenhaal, "Emancipation" with Will Smith, and "Killers of the Flower Moon" with Martin Scorsese and Leonardo DiCaprio.
Popular Stories
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released within the next few weeks.
Last month, Apple released iOS...
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows.
Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver.
The Naver blog account yeux1122, which aggregates rather than originates Apple...
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices.
Below, we have recapped some of the early iPhone 18 Pro rumors so far.
Smaller Dynamic Island
The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV.
A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman.
It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds."
AirPods Pro 2...
Apple's hardware engineering chief John Ternus remains the "leading contender" to become the company's next CEO, according to Bloomberg's Mark Gurman.
Ternus is 50 years old, so he is still young enough to have a long run at the helm of Apple, after current CEO Tim Cook retires. He is already a key decision-maker at Apple, according to Gurman, and he appears to have a charismatic...
Apple is planning to release a base MacBook Pro with a standard M5 chip before higher-end models with M5 Pro and M5 Max chips, according to AppleInsider's sources with "knowledge of macOS Tahoe development and hardware testing."
The report said a MacBook Pro with an M5 chip is "nearing release," and Apple has apparently been testing this model with an unreleased macOS 26.0.2 version....
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.
The graphic for Apple's "Unleashed" event in October 2021
Below, we have recapped everything to know about a potential Apple event this October.
When
The table below outlines when Apple teased its October launches over the past...