Apple to Reduce Apple TV+ Free Trial to Three Months From July 1
For a while now, Apple has been running a promotion that offers a free one-year trial of Apple TV+ with any iPhone, iPad, Mac, or Apple Watch purchase. That promotion ends on June 30, and Apple has today updated its website to show that from July 1 the included free trial shrinks to three months with eligible device purchases.

Apple has frequently offered promotions or credit for users to stay subscribed to the still relatively new service. Launched in 2019, Apple TV+ continues to grow into a more mainstream streaming service; however, it still has some ways before catching up to Netflix and others. Apple offers original shows such as "Ted Lasso," "The Morning Show," and "See" on the platform.
The new three-month trial will go into effect on July 1, so customers wanting to maximize their free Apple TV+ subscription should purchase their product before the beginning of next month. Devices purchased before then will continue to be eligible for a one-year trial.
The offer of a generous year-long free trial for Apple TV+ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. Apple TV+ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns. The company now appears to feel that the content offering has grown enough that a shorter trial will suffice going forward.
The new extension comes ahead of a busy fall season for Apple TV+, where several hit shows, such as "Ted Lasso" and "The Morning Show," will see their second seasons debut.
Popular Stories
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week.
With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement.
Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes.
Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing.
We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week.
iOS 18.5 is a relatively...
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it.
Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key iOS 19 rumors...
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain.
According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company.
In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones.
First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...