Apple to Reduce Apple TV+ Free Trial to Three Months From July 1
For a while now, Apple has been running a promotion that offers a free one-year trial of Apple TV+ with any iPhone, iPad, Mac, or Apple Watch purchase. That promotion ends on June 30, and Apple has today updated its website to show that from July 1 the included free trial shrinks to three months with eligible device purchases.
Apple has frequently offered promotions or credit for users to stay subscribed to the still relatively new service. Launched in 2019, Apple TV+ continues to grow into a more mainstream streaming service; however, it still has some ways before catching up to Netflix and others. Apple offers original shows such as "Ted Lasso," "The Morning Show," and "See" on the platform.
The new three-month trial will go into effect on July 1, so customers wanting to maximize their free Apple TV+ subscription should purchase their product before the beginning of next month. Devices purchased before then will continue to be eligible for a one-year trial.
The offer of a generous year-long free trial for Apple TV+ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. Apple TV+ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns. The company now appears to feel that the content offering has grown enough that a shorter trial will suffice going forward.
The new extension comes ahead of a busy fall season for Apple TV+, where several hit shows, such as "Ted Lasso" and "The Morning Show," will see their second seasons debut.
Popular Stories
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month.
Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe.
iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update.
Below, we have highlighted eight ...
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor.
Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before.
Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe.
Transitioning from a tap to a slide gesture to...
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users.
As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago?
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...
