iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max - MacRumors
Skip to Content

iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

by

During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.

iphone12 lineup wide

iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.

There have been multiple reports suggesting that the ‌iPhone 12 mini‌ has not been as popular with consumers as expected, and ‌Tim Cook‌'s commentary seemingly confirms that it is the least popular of the four iPhone 12 models that Apple has released.

Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.

Tag: Earnings

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 29 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 89 comments
apple tv 4k new orange

tvOS 26.4 Adds These New Features to Your Apple TV

Wednesday March 25, 2026 3:33 pm PDT by
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV. tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software. Below, we have recapped what is new in tvOS...
Read Full Article • 47 comments

Top Rated Comments

N
neoelectronaut
64 months ago
Hey yo, screw Apple if they discontinue the iPhone Mini. Best damn iPhone I've owned in almost a decade.
Score: 25 Votes (Like | Disagree)
SteveW928 Avatar
SteveW928
64 months ago
I'm not sure anyone was anticipating the mini being one of the best selling. But, it is an essential model/form-factor in the lineup. If Apple ends up getting rid of it, I'll chalk that up as one of Apple's top 5 blunders. (It is as essential to the iPhone lineup as the Mac Pro is to the Mac lineup. Quantities, even profits, are irrelevant. It just needs to be there.)
Score: 19 Votes (Like | Disagree)
Analog Kid Avatar
Analog Kid
64 months ago
It's a shame that Apple didn't announce that the 12 mini was the 8th highest selling smartphone in the world, then MR could have used the headline they surely have cached: "Apple confirms 12 mini sucks".
Score: 13 Votes (Like | Disagree)
N
neoelectronaut
64 months ago

Most people say that they don't want a small phone. I say go even smaller Apple. The 12 mini is not mini at all.
Give me the smallest phone feasible, I always say. I ain't watching TV shows and movies on my phone; I have absolutely no need for a screen any bigger than what the iPhone 5/5c/5s offered.
Score: 11 Votes (Like | Disagree)
N
neoelectronaut
64 months ago

I imagine it's the same folks that used the infamous Steve Jobs thumb graphic.
I mean, it's not wrong. Have Human thumbs somehow gotten larger in the last ten years?

Score: 10 Votes (Like | Disagree)
DVNIEL Avatar
DVNIEL
64 months ago
I’ve owned them all and the 12 mini is, by far, my most favorite iPhone. Also, it is the phone that optimally works with the MagSafe wallet in terms of fit and function. Don’t see myself ditching this combo for the next few years.
Score: 9 Votes (Like | Disagree)
Read All Comments