Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says

Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives.

Apple car wheel icon feature triad
Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives says that even with a release years out, the company will need to release "some information" to "lay the groundwork for an Apple Car." Ives believes that Apple will open up publicly about its future car ambitions sometime this summer.


When pressed on the timeframe, Ives says that Apple needs to "find the partners" for its self-driving car, which concides with reports that the tech giant has been in talks to partner with several car manufacturers for the production of ‌Apple Car‌.

Apple has reportedly been working on a self-driving car for the past number of years, and a flurry of reports in the past few months have further cemented the company's rumored car ambitions. The ‌Apple Car‌, which Apple analyst Ming-Chi Kuo says will not be released until at least 2023, is expected to be produced and manufactured by a third-party contractor but remain an Apple-branded product.

More recently, a report out of The Korea Times suggests that Apple is "very near" to signing a deal with LG and Magna to build the ‌Apple Car‌.

Related Roundup: Apple Car

Top Rated Comments

chewbaka Avatar
17 months ago
What if the event logo is actually a suspension spring???
Score: 9 Votes (Like | Disagree)
jonblatho Avatar
17 months ago

Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
They can no longer produce an iPhone in secrecy; you think they can pull off a car?
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
17 months ago
Apple - Just tell us how much it's going to cost so I can start saving up.
Score: 5 Votes (Like | Disagree)
bwayne Avatar
17 months ago
We can easily guess they’ll put the charging port on the underside of the car so that you’ll have to tilt the car on it’s side to charge the battery. Just like the Magic Mouse! ?
Score: 5 Votes (Like | Disagree)
DrV Avatar
17 months ago
Car manufacturing is a low margin business. That is a real challenge for Apple.

You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.

People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.

The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.

All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
Score: 3 Votes (Like | Disagree)
Yokon54 Avatar
17 months ago

Have to be honest when I say this is so irrelevant. It’s more a liability for Apple than anything. Tim went down the car route when he was searching for anything that could be the next iPhone. We’ve seen the god awful services. The cringy services event. The mess he’s made with Apple TV, HomePod, and living room.

But I think Tim found his whale as he wastes more resources on this nonsense.
Tim Cook created $1.7T in shareholder value and services are growing at 20%.
Score: 2 Votes (Like | Disagree)

Related Stories

Apple car wheel icon feature blue

Apple Watch Chief Kevin Lynch Now Leading Apple Car Efforts

Thursday September 9, 2021 12:28 pm PDT by
Apple VP of technology Kevin Lynch is taking over the Apple Car project and will be replacing Doug Field, who is moving to Ford, reports Bloomberg. Lynch first joined the Apple Car team in July, with reports suggesting he had been called on to help lead Apple Car development. Now that Field has left the company, Lynch will be taking over his role and will be in charge of the Apple Car. Lynch ...
vanarama apple car concept

British Car Leasing Company Creates 'Apple Car' 3D Render Based on Patents

Friday December 10, 2021 4:29 am PST by
British vehicle leasing company Vanarama has taken a stab at imagining what the first Apple Car could look like, taking inspiration from iPhones, MacBooks, and other Apple products, and combining them with real Apple patents to come up with a 3D concept render that can be explored inside and out. Given that Apple remains tight-lipped about its electric self-driving car plans, the concept is ...
Apple car wheel icon feature triad

Apple Car Project Loses 'Several' Top Managers

Wednesday June 2, 2021 5:51 am PDT by
Apple has lost "several" top managers from its internal Apple Car project, codenamed "Project Titan," causing a potential setback to the launch of the self-driving car, according to a new report from Bloomberg. From the report: Apple Inc. has lost multiple top managers of its self-driving car team in recent months, a sign of attrition at the division involved in what could become an...
jony ive wired

Jony Ive Discusses Steve Jobs, Continued Work With Apple, Wearables and More

Tuesday November 9, 2021 1:58 pm PST by
Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom. Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide...
Apple car wheel icon feature yellow

Apple Hires Self-Driving Car Startup Founder and Former BMW Exec Ulrich Kranz

Thursday June 10, 2021 1:06 pm PDT by
Former BMW senior executive and self-driving vehicle startup founder Ulrich Kranz has taken on a role at Apple working on the company's autonomous car project, reports Bloomberg. Kranz founded Canoo, a self-driving car startup that he left earlier this year. Prior to creating Canoo, Kranz helped to develop the i3 and i8 vehicles at BMW, where he was employed for 30 years. According to Bloo...
vanarama apple car concept

Report: Apple Developing Apple Car Autopilot Function With South Korean Partner

Tuesday February 22, 2022 3:59 am PST by
Apple has developed the chip modules and packages for the autopilot functions of its rumored Apple Car with the help of an outsourced semiconductor assembly and test (OSAT) company based in South Korea, claims a new report today. Apple Car concept by Vanarama based on patents filed by Apple OSAT is a service that suppliers often provide to partners that involves semiconductor assembly,...
bmw car key photo

iPhone's Car Key Feature Now Supports Select 2022 Genesis and Kia Vehicles [Updated]

Wednesday March 23, 2022 9:03 am PDT by
In 2020, Apple introduced a digital car key feature that allows users to unlock and start a compatible vehicle by bringing an iPhone or Apple Watch near the driver-side door. The feature has been limited to select BMW models since launching. According to Apple, the feature has now expanded to select 2022 vehicle models from Genesis and Kia, which are both divisions of Korean automaker...
Apple car wheel icon feature yellow

Apple Car Project Loses Three Key Engineers

Wednesday December 8, 2021 3:27 pm PST by
As Apple gears up to release a fully autonomous vehicle, it is continuing to lose key people who are working on the project, reports Bloomberg. Over the last several weeks, three engineers have departed the company. Apple's chief engineer for radar systems, Eric Rogers, left for Joby Aviation, a company working on electric aerial ridesharing. Alex Clarabut, an engineering manager for the...

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...