Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says - MacRumors
Skip to Content

Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says

Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives.

Apple car wheel icon feature triad
Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives says that even with a release years out, the company will need to release "some information" to "lay the groundwork for an Apple Car." Ives believes that Apple will open up publicly about its future car ambitions sometime this summer.


When pressed on the timeframe, Ives says that Apple needs to "find the partners" for its self-driving car, which concides with reports that the tech giant has been in talks to partner with several car manufacturers for the production of Apple Car.

Apple has reportedly been working on a self-driving car for the past number of years, and a flurry of reports in the past few months have further cemented the company's rumored car ambitions. The Apple Car, which Apple analyst Ming-Chi Kuo says will not be released until at least 2023, is expected to be produced and manufactured by a third-party contractor but remain an Apple-branded product.

More recently, a report out of The Korea Times suggests that Apple is "very near" to signing a deal with LG and Magna to build the Apple Car.

Popular Stories

Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...

Top Rated Comments

65 months ago
What if the event logo is actually a suspension spring???
Score: 9 Votes (Like | Disagree)
bwayne Avatar
65 months ago
We can easily guess they’ll put the charging port on the underside of the car so that you’ll have to tilt the car on it’s side to charge the battery. Just like the Magic Mouse! 🤣
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
65 months ago
Apple - Just tell us how much it's going to cost so I can start saving up.
Score: 5 Votes (Like | Disagree)
jonblatho Avatar
65 months ago

Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
They can no longer produce an iPhone in secrecy; you think they can pull off a car?
Score: 5 Votes (Like | Disagree)
65 months ago
Car manufacturing is a low margin business. That is a real challenge for Apple.

You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.

People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.

The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.

All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
Score: 3 Votes (Like | Disagree)
tedley Avatar
65 months ago

Apple - Just tell us how much it's going to cost so I can start saving up.
Knowing apple, if you have to ask, you probably can't afford it. Heck, knowing apple, unless you make more that 300K/year, you won't be able to afford it. :)
Score: 2 Votes (Like | Disagree)