Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company

NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN.

eddy cue photo
As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple Events, Cue has maintained a relatively low profile over the last few years, at least in the public eye. One of Cue's last appearances was in September 2020, when he praised British carrier EE's launch of smartphone plans bundled with multiple Apple services.

It is not uncommon for Apple executives to serve as board members or advisors to other companies, with Cue also sitting on Ferrari's board.

NFTs, or non-fungible tokens, are the latest cryptocurrency phenomenon. A non-fungible token is essentially a digital commodity like an image that has been authenticated with the same blockchain technology behind Ethereum. Twitter co-founder Jack Dorsey's first-ever tweet sold as an NFT for $2.9 million last month amid the NFT craze.

(Thanks, MyHealthyApple!)

Top Rated Comments

nikhsub1 Avatar
15 months ago
I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Score: 23 Votes (Like | Disagree)
!!! Avatar
15 months ago
NFTs sound like a money laundering scheme. Also, I wonder if Apple is aware of how much energy is wasted on this crypto stuff? Surely that goes against their green goals?
Score: 17 Votes (Like | Disagree)
exmophie Avatar
15 months ago
I came across a tweet that technically explains how NFT works.
Call me old fashioned but that sounds like a scam :oops:

Attachment Image

Attachment Image
Score: 11 Votes (Like | Disagree)
ryanmillercg Avatar
15 months ago
I thought Apple cared about the environment? Eddie isn't quite aligned with that cause, apparently. https://www.wired.com/story/nfts-hot-effect-earth-climate/
Score: 8 Votes (Like | Disagree)
ArPe Avatar
15 months ago
Another get richer scam by the 1% and celebs and criminals who don’t care if it harms the planet or the little guy who can barely afford the fees and commissions to join in.
Score: 7 Votes (Like | Disagree)
Bug-Creator Avatar
15 months ago

I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Dutch Tulip crisis

DotCom Bubble

Subprime mortages

Cryptocurrencies

......

Well the list goes on and one and it they all have few things in common.
- a religious aspect to make people believe something that is clearly not true (well every religion should also be in th list above)

- some people either directly scamming people for money or trying to legitimize money/wealth they already have

- the tell of some big conspiracy making sure YOU fail to get in with this money making machine

- they do run for years, decades and even longer with some normal people getting lucky by getting out before the fall


Brought to you by:
RantOfTheWeek LTD
Score: 6 Votes (Like | Disagree)

Related Stories

apple tv plus banner

Michael Douglas to Star as Benjamin Franklin in Upcoming Apple TV+ Series

Monday February 28, 2022 1:16 pm PST by
Apple today announced a new Benjamin Franklin show that is set to star award winning actor Michael Douglas as the titular character. The limited drama series is based on the book "A Great Improvisation: Franklin, France, and the Birth of America" by Stacy Schiff. According to Apple's description of the as-of-yet untitled TV series, it will explore the "thrilling story of one of the greatest...
iphone in box

Man Who Duped Apple into Replacing Fake iPhones for Authentic Devices Worth $1 Million Convicted and Sentenced

Wednesday February 2, 2022 2:24 am PST by
A man has been sentenced to 26 months time served in prison for his involvement in a conspiracy to defraud Apple out of more than $1 million by tricking the company into replacing hundreds of fake iPhones with authentic handsets through its warranty program. Haiteng Wu, 32, a Chinese engineering post-graduate residing in McLean, Virginia, immigrated to the United States in 2013 and secured...
AppleEventLogoFeature

Spring Apple Event Invites Could Be Sent Out Tomorrow

Monday February 28, 2022 2:48 am PST by
Update: We now have invites for a March 8 event! Apple uncharacteristically sent them out less than a week ahead of the event. Invites for Apple's widely expected spring event could be sent out tomorrow if recent reports prove to be correct. In early February, Bloomberg's Mark Gurman reported that Apple was planning to host a special event on Tuesday, March 8. Gurman then reiterated the ...
Apple One Apps Feature

iCloud and Many Other Apple Services Are Down or Experiencing Issues [Resolved]

Monday March 21, 2022 9:55 am PDT by
Apple is experiencing a widespread outage today, with a wide range of the company's services and apps down or experiencing issues currently. Affected services and apps include the App Store, iCloud, Siri, iMessage, iTunes Store, Apple Maps, Apple Music, Apple Podcasts, Apple Arcade, Apple Fitness+, Apple TV+, Find My, FaceTime, Notes, Stocks, and many others, according to complaints across...
iCloud General Feature

Apple's iCloud Service Experiencing Outage

Wednesday January 26, 2022 8:58 am PST by
Some of Apple's iCloud services appear to be experiencing an outage, based on a multitude of reports that MacRumors has received and hundreds of complaints on Twitter. According to the Apple System Status page, there are issues with iCloud Backup, iCloud Mail, iCloud Storage Upgrades, iCloud.com, iMessage, and Game Center. Some users are unable to log into the iCloud website, and others are...
craig wwdc 2021 privacy

Report Highlights How Top Apple Executives Disagreed Over How Far iOS Anti-Tracking Measures Should Go

Monday March 14, 2022 7:19 am PDT by
A new report has highlighted how three top prominent executives initially found themselves at odds in early deliberations about Apple's App Tracking Transparency framework. According to the report from The Information, the executives who disagreed over how far Apple should go in protecting user privacy in digital advertising included Apple's Craig Federighi, who oversees software...
apple maps gift 1

Apple Maps Team Members Receive Unique Thank You Gift

Tuesday December 28, 2021 8:01 am PST by
Apple has been revamping its Maps app over the last few years, with the updated experience providing more detailed coverage of roads and buildings, faster and more accurate navigation, 3D views of landmarks in major cities, and more. In light of those efforts, Apple recently sent a unique gift to some employees working on the Maps team, according to a LinkedIn post shared on Reddit. The gift ...
apple wallet drivers license feature

Apple Highlights Services in 2021, Recaps Upcoming Features Like IDs on iPhone

Monday January 10, 2022 10:00 am PST by
Apple today highlighted the continued growth and expansion of its services in 2021, including the App Store, Apple Music, Apple Maps, Apple Pay, Apple News, Apple Podcasts, Apple Fitness+, Apple TV+, Apple Arcade, and more. "Apple's world-class portfolio of services proved essential in 2021, as people worldwide sought new ways to keep entertained, informed, connected, and inspired," said...

Popular Stories

iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
apple wwdc 2022

Apple Shares WWDC 2022 Schedule, Keynote to Take Place June 6 at 10:00 a.m PT

Tuesday May 24, 2022 9:06 am PDT by
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event. In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
2022 Apple Watch Pride Edition Bands

Apple Announces 2022 Pride Edition Watch Bands and Watch Face

Tuesday May 24, 2022 6:24 am PDT by
Apple today announced new Pride bands for the Apple Watch, with new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options available. The new Pride Edition bands are available to order today for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations starting May 26. The Pride Edition Nike Sport Loop is also coming soon to Nike.com. This...