Microsoft Pits Surface Pro 7 Against iPad Pro, Says Surface is 'Still the Better Choice'

Microsoft today shared an ad that pits the Surface Pro 7 against Apple's iPad Pro, in a continuation of a Surface Pro 7 vs. MacBook ad campaign that kicked off in January.


The ad highlights the Surface Pro 7's kickstand, pointing out that the iPad does not have a built-in kickstand option, and it calls the ‌iPad Pro‌'s keyboard "a lot heavier" than the Surface option.

Microsoft also goes for the dongle angle, pointing out that the ‌iPad Pro‌ only has a single USB-C port while the Surface Pro 7 has several available ports. "You wanna be this guy?" says the actor in the ad, while holding up an ‌iPad‌ with a dongle attached.

"‌iPad Pro‌'s just a tablet," adds the actor. "Surface is a whole computer and a tablet." The ad ends by pointing out the price with the ‌iPad Pro‌ Smart Keyboard, which comes to $1,348 for the 12.9-inch model ($999 + $349 for the keyboard). Microsoft's Surface Pro 7 is priced starting at $750, and Microsoft says the version used in the ad is $880, which includes the cost of the keyboard.

Microsoft's previous Surface Pro 7 ad compared the tablet to the MacBook Pro, pointing out its touchscreen vs. the Touch Bar and calling the Surface Pro a "much better gaming device" than the MacBook Pro.

Microsoft often likes to position its Surface line as a tablet/computer experience that Apple is unable to compete with because it has no convertible devices. Intel too has been claiming that touchscreen-based convertible computers are better than Apple's M1 Macs in its ongoing anti-Mac ad campaign.

Apple executives have long said that they have no plans to combine the Mac and ‌iPad‌ lineups, and Apple engineering chief Craig Federighi said in November that Apple does not have plans for a touchscreen Mac.

Top Rated Comments

QCassidy352 Avatar
25 weeks ago
I’m sure this will be an unpopular opinion here, but yes I would choose the surface pro IF I were looking for a single device solution. iPad is a better tablet by far, but even now, it’s a poor substitute for a computer with a desktop OS.
Score: 83 Votes (Like | Disagree)
swm Avatar
25 weeks ago
better choice for gaming. sure. it still has solitaire preinstalled.
Score: 47 Votes (Like | Disagree)
nutmac Avatar
25 weeks ago

I’m sure this will be an unpopular opinion here, but yes I would choose the surface pro IF I were looking for a single device solution. iPad is a better tablet by far, but even now, it’s a poor substitute for a computer with a desktop OS.
You are absolutely correct. And to Microsoft's credit, their Surface ads are fact-based.

At the same time, Microsoft cherry picks its strength. That is, Surface Pro is neither a great notebook nor great tablet. iPad has far more compelling selection of apps and superior industrial design, and iPadOS offers superior tablet experience.

I would much rather carry entry level iPad ($329) and entry level MacBook Air ($999) than 2-in-1 Jack-of-all-trade-master-of-none device like Surface Pro 7.
Score: 45 Votes (Like | Disagree)
nvmls Avatar
25 weeks ago
"Surface Pro carries Windows"

Comparison over.

PS: ..and Intel.
Score: 39 Votes (Like | Disagree)
jz0309 Avatar
25 weeks ago
What else are they supposed to do? Endorse the iPad and Mac?????
Score: 31 Votes (Like | Disagree)
apparatchik Avatar
25 weeks ago
That Surface is running an Intel i3 processor, has a fan, and its thicker, bulkier & heavier, almost a no go as a tablet (and let's not talk about tablet optimized apps in Windows), and at the same time is very slow as a laptop. The 2 in 1 Intel devices have always being a compromise, as they're usually inferior as both a tablet & a traditional laptop.

The iPad Pro is no laptop, but you get the best tablet experience available, best performance, battery life, app support, etc.
Score: 24 Votes (Like | Disagree)

Top Stories

maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
iPad Pro USB C Feature Purple Cyan

Thunderbolt Coming to New 2021 iPad Pro

Monday April 19, 2021 4:23 am PDT by
Apple may be planning to add Thunderbolt to the iPad Pro, making data transfer speeds up to four times faster on Apple's most powerful tablet. According to a report from reliable Bloomberg journalist Mark Gurman, Apple has tested iPad Pro models with a Thunderbolt port to make them compatible with additional external monitors, hard drives, and peripherals. Apple's Mac machines have...
logitech combo touch keyboard fifth gen ipad pro

Logitech's Keyboard Case With Trackpad Now Available to Pre-Order for New 12.9-Inch iPad Pro

Tuesday May 4, 2021 7:14 am PDT by
Logitech's new Combo Touch keyboard case with a built-in trackpad is now available to pre-order for the new fifth-generation 12.9-inch iPad Pro. There doesn't appear to be a specific shipping date listed at this time. Priced at $230, the Combo Touch keyboard is a more affordable alternative to Apple's Magic Keyboard for the 12.9-inch iPad Pro, which retails for $349. The keyboard features an ...
maxresdefault

Apple Discusses M1 iPad Pro in New Interview, Including Lack of XDR Display on 11-Inch Model

Friday May 21, 2021 8:41 am PDT by
Apple marketing employee Scott Broderick and display engineer Vincent Gu recently spoke with Apple Bitz XL podcast host Brian Tong about the new iPad Pro, including the M1 chip and the Liquid Retina XDR display. While the Apple employees dodged many of the questions asked in the interview, they did reveal that the new 11-inch iPad Pro's lack of a Liquid Retina XDR display is at least partly...
ios14 ipad pro settings cellular data cellular data options data mode 1

Apple Details New iPad Pro's XDR Display, Thunderbolt Support, and iPadOS Updates Over 5G in New Support Documents

Saturday May 22, 2021 8:12 am PDT by
The new iPad Pro started arriving to customers on Friday, and Apple has since shared additional details about the device in a series of support documents, covering topics like the Liquid Retina XDR display, Thunderbolt and USB4 support, 5G networking on cellular models, and the new Center Stage front camera feature for video calls. In addition to up to 1,000 nits of full-screen brightness,...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
iPad Pro Feature

Early M1 iPad Pro Orders Now Preparing to Ship

Tuesday May 11, 2021 9:41 am PDT by
Apple will soon ship out 11 and 12.9-inch M1 iPad Pro models, according to multiple Twitter users and MacRumors readers who have seen their orders shift to "Preparing to Ship" status. So far, we haven't seen any shipment notifications, but that's the next step and is likely to happen in the near future. Apple has not provided an exact delivery date to those who ordered a new M1 iPad Pro, but ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
maxresdefault

See the Dramatic Improvement Mini-LED Brings to the M1 iPad Pro's Display

Tuesday May 25, 2021 12:26 pm PDT by
Aside from the M1 chip, Apple's 12.9-inch 2021 iPad Pro models have one other standout feature - the new mini-LED display. It's the best ever display used in an iPad, and there's such a stark difference between the mini-LED display and the display of the 2020 iPad Pro that we had to show it off. Subscribe to the MacRumors YouTube channel for more videos. The iPad Pro's mini-LED display, which ...
m1 ipad pro display

Apple's Greg Joswiak: No Plans to Merge Mac and iPad

Thursday April 22, 2021 2:09 pm PDT by
Apple earlier this week introduced refreshed 11 and 12.9-inch iPad Pro models with few external changes but one notable internal change - the introduction of the same M1 chip that was also used in the MacBook Pro, MacBook Air, and Mac mini refreshes back in November. Apple marketing chief Greg Joswiak and hardware chief John Ternus this week did an interview with The Independent to talk...