The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
Wednesday February 17, 2021 3:07 am PST by Tim Hardwick
Apple was easily the largest buyer of semiconductor chips in 2020, according to the latest data collected by Gartner. Apple spent $53.6 billion and took 11.9% of the global market share, representing 24% growth year-on-year, while Samsung was the second biggest buyer, spending $36.4 billion and taking 8.1% of the market, representing 20.4% growth year-on-year. Together, the two companies...
Apple has regained its third-place position in the annual Fortune 500 rankings of the largest companies in the United States by revenue.
Apple earned $274.5 billion in revenue in the last fiscal year, an increase of 5.5 percent, and made $57.4 billion in profit, a 3.9 percent increase.
Last year, Apple fell to fourth place, but now the company returned to third place, only surpassed by...
Thursday October 8, 2020 3:59 am PDT by Tim Hardwick
Mobile app spending among consumers in the third quarter of 2020 saw a 20 percent year-on-year increase as well as a surge in time spent in apps, according to a new report from App Annie (via TechCrunch).
Smartphone and tablet users downloaded 33 billion new apps globally and spent a record $28 billion in apps, over a period in which consumers' lives were heavily impacted by lockdowns and...
Spotify executive Horacio Gutierrez has explained in a wide-reaching interview with The Verge why the company believes Apple is a "ruthless bully" and what it would like to see change.
Last month, Gutierrez penned an op-ed in the Wall Street Journal that chastised Apple and some of its business practices. Now, Spotify's head of global affairs and chief legal officer has expanded on the logic ...
The Mac experienced momentous growth in the first quarter of this year, with shipments growing by 111.5% compared to the same time period last year, according to market data from IDC.
The data shows that the whole PC industry grew year-over-year, despite the global health crisis and component shortages. In Q1 of the year, Apple shipped roughly 6.7 million Macs, representing 8% of the whole...
Apple CEO Tim Cook testified in the Epic Games v. Apple trial today, and some of the final questioning by Judge Yvonne Gonzalez-Rogers did not appear to go in Apple's favor.
She spent several minutes grilling Cook on Apple's App Store policies and some of the statements that he made. "You said you want to give users control, so what's the problem with allowing users to have a cheaper option...
Apple's App Store saw unprecedented growth in 2020, grossing more than $64 billion in sales, according to a report by CNBC.
The figure is up from an estimated $50 billion in 2019 and $48.5 billion in 2018. This is a significant growth of 28 percent in 2020, compared to growth of just 3.1 percent in 2019.
Apple does not disclose how much revenue its App Store makes every year, but it has ...
Popular cryptocurrency exchange platform Coinbase today announced that the Coinbase Card now supports Apple Pay and Google Pay. Select customers will be invited from the Coinbase Card waitlist starting this week.
Coinbase Card is a debit card, so signing up will not impact your credit score, and there are no application fees. Once you are approved for the card, you can immediately begin...
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup
A significant MacBook Air...
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman.
Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police.
Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
Apple CEO Tim Cook "secretly" signed an agreement worth more than $275 billion with Chinese officials, promising that Apple would help to develop China's economy and technological capabilities, The Information reports.
In an extensive paywalled report based on interviews and purported internal Apple documents, The Information revealed that Tim Cook personally forged a five-year agreement...
Apple is preparing to update three of its iPad models in 2022, including the entry-level iPad, iPad Air, and iPad Pro, according to Bloomberg's Mark Gurman.
In his latest "Power On" newsletter, Gurman reiterated Apple's plans to release a new iPad Pro in 2022, featuring a new design and wireless charging, and clarified the company's intention to release new versions of the entry-level iPad...
Monday December 6, 2021 2:02 pm PST by Juli Clover
The SD card reader slot on the new 14 and 16-inch MacBook Pro models is not functioning as expected with some SD cards, according to multiple reports on the MacRumors forums.
In a long complaint thread, MacRumors readers have detailed the issues that they're having with some SD cards, and there seems to be little consistency between reports and affected SD cards. Some SD cards crash and...
Amazon today has Apple's AirPods Pro with MagSafe Charging Case for $169.99 and delivery before Christmas Day, down from an original price of $249.00. This is $10 off from the rock bottom $159.99 price tag we tracked on Black Friday and Cyber Monday, and still a great deal for anyone shopping this holiday season.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and...
Monday December 6, 2021 1:05 pm PST by Juli Clover
Location tracking service Life360 has been selling the precise location data of tens of millions of its users, according to a new report shared by The Markup.
Life360 bills itself as a "family safety platform" app that is meant to allow family members to keep tabs on one another with tracking software that's installed on smartphones, and there are both Android and iPhone apps.
The...
Top Rated Comments
Silly humans.