iPhone Users Spent Average of $138 on Apps Last Year

The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per ‌iPhone‌ in the United States, according to new research conducted by Sensor Tower.

app store blue banner
2020 was a record year for App Store spending, with more than ever being spent per ‌iPhone‌ user. Although ‌App Store‌ sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
us iphone revenue per device 2015 to 2020

In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.

us iphone category revenue per device 2020
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.

This large increase in consumer spending per ‌iPhone‌ mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per ‌iPhone‌ in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.

Top Rated Comments

alexandr Avatar
33 months ago
i sure brought that average down)
Score: 38 Votes (Like | Disagree)
cardfan Avatar
33 months ago
It’s cute seeing those that spend on iPhones each year bragging they don’t spend on apps. I’ve spent zero look at me. Ain’t I special? Lol.
Score: 12 Votes (Like | Disagree)
contacos Avatar
33 months ago
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
Score: 9 Votes (Like | Disagree)
Sarkany Avatar
33 months ago
I spent all of $0 because everything is subscription now.
Score: 9 Votes (Like | Disagree)
jonnyb098 Avatar
33 months ago
The same people who say $5 is too much to pay for an app but will spend hundreds on gems ?

Silly humans.
Score: 7 Votes (Like | Disagree)
ghostface147 Avatar
33 months ago
I didn’t spend that kind of money. Not even close.
Score: 6 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
iPhone 16 Side Feature

iPhone 16 and 16 Pro: Preliminary Weights and Dimensions

Friday September 29, 2023 12:34 pm PDT by
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay SharePlay

CarPlay Not Working for Some iPhone 15 Users, Possibly Because of USB-C Cables

Friday September 29, 2023 2:27 pm PDT by
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...