In the fourth quarter of 2020, Apple saw its iPhone shipments in Gulf countries increase by 55% compared to the quarter prior, thanks to the launch of the 5G enabled iPhone 12 and last year's iPhone 11 lineup, according to market research by IDC.
In total, the region saw smartphone shipments grow by 2.3% in the last quarter of the year compared to Q3, to a total of 2.26 million units. Specifically, Saudi Arabia represented nearly half of all smartphones shipped in the region for Q4. However, it witnessed an overall decline in shipments compared to the previous quarter. The UAE represented 26.1% of smartphone shipments for the region in the quarter and saw overall growth compared to Q3.
Quarter-on-quarter, Apple saw a significant increase of 55% in iPhone shipments, growth that was primarily enabled by the iPhone 12 and last year's iPhone 11 lineup. Akash Balachandran, IDC's senior research analyst, says that if it were not for shortages amongst Apple's supply chain, iPhone shipments would have been more prominent in the quarter.
Apple still, however, rests behind Samsung as the leading smartphone maker in the region. Samsung holds 42% of the market share for the GCC, 3% less than it did the previous quarter. Apple saw its market share increase by 7% to 23% in the final quarter of the year.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 6:07 am PST by Joe Rossignol
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Sunday January 25, 2026 11:46 am PST by Joe Rossignol
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.
First up...
Sunday January 25, 2026 6:02 pm PST by Joe Rossignol
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
I live in Saudi Arabia, and trust me when I say, the digital transformation over here is remarkable. The country is pushing for digital platforms very aggressively. Their 5G implementation and coverage is moving fast.
