Twitter Testing YouTube Video Playback in Twitter App
Twitter today announced that it is testing a new iOS feature that's designed to allow Twitter users to view YouTube videos right in their timeline without having to swap over to the YouTube app.
Starting today, Twitter for iOS users who see a YouTube video in their timeline can watch the video without leaving the Twitter app. Prior to now, watching a YouTube video on Twitter required tapping on a link and opening up the YouTube app on iOS devices.
Twitter will also
soon launch a new "Spaces" chat room feature that's similar to social networking app Clubhouse. With Spaces, Twitter offers users public chat rooms that users can create or join. The host who created the Space has speaking privileges to talk to those who join, and can designate up to nine other speakers. Twitter plans to launch Spaces for everyone in April.
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Top Rated Comments
It’s like the opposite of what happened when Instagram disallowed previews on Twitter when someone was cross-posting from the former to the latter. [Who else remembers this? It was ages ago, in tech years. ?]
I wonder what this means for YouTube, though. If people aren’t redirected to the YouTube page, then the metrics [views, etc.] won’t register for the YouTube video being viewed. Or did they figure out a way around that? Not that I’m particularly worried about that; I’m just curious.
The bigger question I have is which platform will be pushing the pre-roll ads? Will it be YouTube, as they host the content? Or will we get the Twitter pre-roll ads that currently play on Twitter videos?