Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.

m1 chip macbook air pro
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's ‌M1‌ Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.


An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.


Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the ‌M1‌ Macs.


Apple's ‌M1‌ chips received a lot of attention at launch due to their impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks designed to prove that Intel's 11th-generation processors are better than the ‌M1‌ chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."

Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.

Top Rated Comments

farewelwilliams Avatar
12 months ago
If you remain stagnant for the past 10 years, you're on a PC.

Go Mac.
Score: 218 Votes (Like | Disagree)
Quu Avatar
12 months ago
Desperation by Intel, a new fragrance.

Honestly I think Intel should be more worried about AMD eating their lunch than Apple, these ads feel so tone deaf.
Score: 130 Votes (Like | Disagree)
superleccy Avatar
12 months ago
I'm trying not to be objective and not just be an Apple fanboy here, but... this is desperate stuff from Intel, isn't it? Is this the best they can do?
Score: 103 Votes (Like | Disagree)
Andres Cantu Avatar
12 months ago
If you can milk 14nm for half a decade, you’re not on a Mac.

Go Intel.
Score: 84 Votes (Like | Disagree)
xxray Avatar
12 months ago
Says a lot that a chip designer is arguing that a touch screen makes its chip better.
Score: 83 Votes (Like | Disagree)
javanate Avatar
12 months ago
I guess this is why Intel is going to Uncle Sam for handouts, to pay for these ads attacking another American company
Score: 54 Votes (Like | Disagree)

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