Apple TV+ Sees Record Weekend Viewership With 'Palmer' Launch

Apple TV+ saw its most-watched weekend since ‌Apple TV+‌ launched, according to information company insiders shared with Variety. With the release of Justin Timberlake movie "Palmer" on Friday, ‌Apple TV+‌ saw a 33 percent increase over average viewer numbers.


New seasons of M. Night Shyamalan show "Servant" contributed, as did "Dickinson" based on the life of American poet Emily Dickinson and recently released Israeli show "Losing Alice."

"Palmer" is described a story of "redemption, acceptance, and love," and so far, it has a 75 percent positive rating on Rotten Tomatoes.

After 12 years in prison, former high school football star Eddie Palmer returns home to put his life back together-and forms an unlikely bond with Sam, an outcast boy from a troubled home. But Eddie's past threatens to ruin his new life and family.

Along with Justin Timberlake, "Palmer" stars Juno Temple, Alisha Wainwright, June Squibb, and newcomer Ryder Allen. The screenplay was written by Cheryl Guerriero, and it is directed by actor Fisher Stevens.

Apple over the weekend spent $25 million to purchase another new movie, "CODA." The film stars actress Emilia Jones as Ruby, the only hearing individual in her deaf family. As her high school years come to an end, Ruby is torn between staying at home to help family or heading off to college to pursue her dreams.

‌Apple TV+‌ still has a lot of free viewers, as Apple just recently announced plans to extend all ‌‌Apple TV+‌‌ free trials until July 2021, giving people more time to watch the available original content before making a decision on whether to subscribe. ‌‌Apple TV+‌‌ has been available for free since November 2019 for those who purchased an eligible Apple device in September 2019 or later.

Without the free trial, ‌‌Apple TV+‌‌ is priced at $4.99 per month or $49.99 per year, but Apple is currently crediting paid subscribers as well. ‌‌Apple TV+‌‌ is available on iPhone, iPad, Macs, Apple TV, consoles, and other set-top boxes, as well as smart TVs from brands like Samsung, Sony, and LG.

Top Rated Comments

Jxdawg Avatar
9 months ago
Didnt expect to like it, but JT gave an incredible performance that carried the film. 8/10.
Score: 12 Votes (Like | Disagree)
oneteam Avatar
9 months ago
I really enjoyed it; I thought it was a great movie.
Score: 11 Votes (Like | Disagree)
19callum93 Avatar
9 months ago
Really enjoyed Palmer. Heartbreaking and heartwarming ❤️
Score: 9 Votes (Like | Disagree)
dawhol9 Avatar
9 months ago

No these sound like feminine dramas. I’m talking Bourne Identity type thrillers, something with a hint of testosterone.
Oh you mean like espionage...Tehran....GREAT show.
Score: 9 Votes (Like | Disagree)
Abstract Avatar
9 months ago
Haven’t watched it yet, but I may. Looks like a bit of a downer, so I may wait until a weekend, when the kids are in bed and I can just drink and wallow in the sadness. ?
Score: 7 Votes (Like | Disagree)
derekamoss Avatar
9 months ago
So like 10 people watched it ;)
Score: 7 Votes (Like | Disagree)

Top Stories

applecare apple tv

Apple Extends Standard AppleCare Plans for Apple TV From Two Years to Three

Tuesday May 4, 2021 3:00 pm PDT by
Apple today emailed customers who have purchased a standard AppleCare plan for their Apple TV devices to let them know that coverage has been extended from two years to three years. Customers who purchased AppleCare for the Apple TV will be now receiving a total of three years of coverage based on the date that they original bought the plan. AppleCare for Apple TV end dates will be...
Apple TV Ray Light 2 Purple

Apple CEO Tim Cook: We Feel 'Really Good About Where We Are' With Apple TV+

Wednesday April 28, 2021 2:54 pm PDT by
During today's earnings call covering the second fiscal quarter of 2021, Apple CEO Tim Cook was asked about Apple TV+ and whether he would provide details on how many paid subscribers the service has. Cook declined to provide specific numbers, but he said that Apple TV+ is going "very well" and that Apple feels "really good" about where Apple TV+ is at.TV+ is going very well, as you know the ...
billy crudup

Billy Crudup to Star in Apple TV+ Retro-Future Dramedy 'Hello Tomorrow!'

Thursday May 6, 2021 9:21 am PDT by
Billy Crudup, who currently plays Cory Ellison on "The Morning Show," is set to star in another Apple TV+ series called "Hello Tomorrow," Apple announced today. Described as a "retro-future dramedy," the show features a group of traveling salesmen who are hawking lunar timeshares. Crudup will play the starring role of Jack, a talented, ambitious salesman "whose unshakeable faith in a...
apple tv app ted lasso

Apple TV App Now Available on Android TV OS

Wednesday June 2, 2021 12:13 am PDT by
The Apple TV app is now available on the majority of devices, including TVs and streaming sticks/boxes running Android TV OS, according to a tweet by the Apple TV Twitter account. Google promised in December of last year that the Apple TV app would expand to more devices in the Android TV OS ecosystem in the near future. The Apple TV app, which offers viewers access to Apple TV+ content and...
maxresdefault

Original Film 'Palmer' Out Now on Apple TV+, Starring Justin Timberlake

Friday January 29, 2021 5:15 am PST by
"Palmer," an original film that follows a former college football phenomenon who returns to his hometown after a stint in prison, is now available exclusively on Apple TV+. Described as a story of "redemption, acceptance, and love, Palmer stars Justin Timberlake in its titular role. Written by Cheryl Guerriero, "Palmer" follows a former college football phenomenon named Eddie Palmer...
maxresdefault

Original Film 'Cherry' Out Now on Apple TV+, Starring Tom Holland

Friday March 12, 2021 1:40 am PST by
"Cherry," an original film starring Tom Holland about a troubled Iraq war veteran, is now available exclusively on Apple TV+. "Cherry" follows Walker (Tom Holland), an unhinged army medic who becomes traumatized during his time serving in Iraq, leading to PTSD. Walker's treatment for PTSD eventually leads to heroin addiction, causing bank robberies and broken relationships along the way. 'C...
apple tv color balance2

Apple TV Color Balance Feature May Make Image Quality and Colors Worse

Tuesday May 18, 2021 7:48 am PDT by
Apple TV's Color Balance calibration feature may make color accuracy and image quality worse on some TVs, tests have found (via AFTVnews). Professional television calibrator Vincent Teoh, who runs the YouTube channel HDTVTest, put the Apple TV's color calibration feature to the test on a range of popular TVs in a recent video. The Apple TV's Color Calibration debuted in tvOS 14.5 and iOS...
apple tv website redesign

Apple Shares Trailer for Upcoming Tom Holland Movie 'Cherry'

Thursday January 14, 2021 11:10 am PST by
Apple today shared the official trailer for "Cherry," an upcoming Apple TV+ film starring Tom Holland. Cherry is premiering in theaters on February 26, and will then launch on Apple TV+ on March 12. Apple paid more than $40 million for the worldwide rights to "Cherry," which is directed by Anthony and Joe Russo. "Cherry" is a crime drama that's an adaptation of a novel by Nico Walker. In...
apple tv app ted lasso

Apple TV App Available on Nvidia Shield Streaming Device Starting Today

Tuesday June 1, 2021 8:27 am PDT by
Starting today, the Apple TV app is available on the Nvidia Shield, a streaming device powered by the Android TV platform. With the addition of the Apple TV app, Nvidia Shield users can access the Apple TV+ streaming service with a subscription, TV shows and movies purchased or rented from the iTunes Store, and content from Apple TV Channels. The Apple TV app works with the built-in...
maxresdefault

Apple Shares First Look at Upcoming Movie 'Palmer' Starring Justin Timberlake

Monday January 25, 2021 11:31 am PST by
Apple today shared a first look feature of "Palmer," an upcoming Apple TV+ film that stars Justin Timberlake taking on the role of a former college football phenomenon who returns to his hometown to get his life back on track after a stint in prison. Described as a story of "redemption, acceptance, and love," "Palmer" will be released on Apple TV+ this Friday.After 12 years in prison, former ...