Apple Launches Annual 'Back to University' Promo in Australia, New Zealand, South Korea and Brazil
Apple today launched its annual Back to University Program in Australia, New Zealand, South Korea, and Brazil, offering students and teachers free AirPods with the purchase of an eligible Mac or iPad.

Eligible devices include the MacBook Air, MacBook Pro, iMac, iMac Pro, iPad Pro, and iPad Air, including the new M1 models. Purchases come with free standard AirPods, but customers can upgrade to AirPods with Wireless Charging Case or AirPods Pro for an additional fee.
Mac and iPad models are available at discounted educational prices when purchasing through the educational stores for Australia, New Zealand, Brazil, and South Korea. Apple also offers AppleCare+ protection plans at a 20 percent discount.
To get the free AirPods, customers will need to add an eligible Mac or iPad to their carts, where the option to add the AirPods (or upgrade) will come up during the checkout process.
Discounts are available to current and newly accepted university students, parents buying for students, and teachers and staff at all levels. Sign up and enrollment verification through UNiDays is required. Educational discounts will be available for a limited time both online and in Apple retail stores that are open at the current time.
The Back to University program is identical to the Back to School promotion that launches in the United States, Mexico, Canada, and Europe in the summer months, so expect similar deals when Back to School rolls around in those countries later this year.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.
Cook added ...