Mozilla Urges Users to Support Apple's Planned Anti-Tracking Changes: 'A Huge Win for Consumers'
Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were.
This new requirement was actually set to go into effect by the end of 2020, but Apple delayed the introduction of the prompt until early 2021 to provide developers with more time to make the necessary changes. Regardless, some companies like Facebook are still unhappy about the upcoming change, and a group of advertising companies and publishers in France have gone as far as filing an antitrust complaint over the matter.
This pressure from some advertisers has led Firefox maker Mozilla to launch a new page in which it urges people to show their support for Apple's decision, so that it does not further delay. "We need a massive outpouring of support for Apple's decision to help strengthen its resolve to protect consumer privacy," says Mozilla. "Sign this thank you to let Apple know consumers are eagerly anticipating anti-tracking protection on iPhone."
Last year, Mozilla urged Apple to reset the unique IDs used to serve interest-based ads in the App Store and Apple News apps on a monthly basis. Mozilla now says that Apple "went even further than what Mozilla supporters had asked for," calling the planned anti-tracking changes a "huge win for consumers."
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Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
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Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
