Apple's Wearables, Home and Accessories Category Sets All-Time Revenue Record of $7.9 Billion

Apple's Wearables, Home, and Accessories category, which was previously known as the "Other" category, brought in record revenue in the fourth fiscal quarter of 2020, hitting $7.9 billion, up 21 percent from $6.5 billion in the year-ago quarter.

applewatchse
Apple CFO Luca Maestri said that Apple hit September quarter records in every geographic segment in these categories. Apple's wearables category alone, which includes Apple Watch, AirPods, AirPods Pro, and Beats headphones, is now the size of a Fortune 130 company.

When it comes to Apple Watch sales in September, 75 percent of buyers were new to the Apple Watch, suggesting the Apple Watch is still seeing significant growth among those who have not yet used the product.

Apple during the call announced a new Lumi Health partnership with the government of Singapore, which is an Apple Watch program designed to encourage healthy behaviors.

Top Rated Comments

Chompineer Avatar
45 months ago

The Apple Watch is my favorite Apple device. :D Apple hit it out of the ballpark with the Apple Watch.
Agree. I had a series zero and just didn’t see the use in it... Sold it quickly after. My girlfriend’s Fitbit died in spring and she really wanted to get an AW, so we both got S5’s. I was very hesitant to try again, but very glad I did. She loves hers too.

Only annoyance, my carrier doesn’t support AW. I’d really like to be able to use the LTE on mine, then I wouldn’t have to bring my phone on walks.
Score: 3 Votes (Like | Disagree)
jz0309 Avatar
45 months ago
apple does have the best line-up of products and keeps improving and adding new products, eg assuming that airtags will be announced soon and fall into this category, I think they will be quite successful
Score: 2 Votes (Like | Disagree)
T-R-S Avatar
45 months ago
I like the 2% Cash Back at Costco and grocery stores...
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
45 months ago
The Apple Watch is my favorite Apple device. :D Apple hit it out of the ballpark with the Apple Watch.
Score: 1 Votes (Like | Disagree)
4jasontv Avatar
45 months ago

I can't believe that Apple's wearable and accessories division revenue is the same amount Google is willing to pay to be set as the default iOS search engine, not even exclusive search engine.
What does that tell you about the value of your personal data?
Score: 1 Votes (Like | Disagree)
Davidglenn Avatar
45 months ago
It goes to show, that you don't need to be the first on the market, just do your research and get it right.
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
iphone 16 dummies

iPhone 16 Dummy Models Showcase Design Changes, New Buttons

Tuesday March 26, 2024 6:03 am PDT by
Images comparing purportedly accurate dummy models of the iPhone 16 series have been shared online, providing a closer look at the rumored design of the upcoming devices. The iPhone 16 Pro and iPhone 16 Pro Max are expected to get larger display sizes this year, according to multiple sources, while the iPhone 16 and iPhone 16 Plus will be the same size as the iPhone 15 and iPhone 15 Plus. ...